Today’s audiences crave live, captivating events— especially younger generations, with around 80% of Generation Z and millennials showing interest in live streaming. But with a growing demand comes a higher expectation for professional, high-quality video. After all, research shows that more than half of viewers would leave a poor-quality stream within 90 seconds.

What does this mean for corporate environments? The same attention-grabbing principles of consumer video quality apply to business communications. As workforces evolve, employees expect polished and engaging content to stay informed and connected. Businesses must adopt the right technology to deliver high-caliber, impactful content that strengthens internal communications.

Engaging your workforce with live events 

Virtual and hybrid events, focusing on interactivity and engagement, are reshaping corporate content trends. The virtual event space is expected to grow by 21.4% between 2022 and 2030. To meet evolving expectations, corporate live streams should be sharp and professional — free from buffering, glitching, or synchronization issues.

High-quality live events bolster business communications. For example, live-streamed town halls allow employees to engage in real-time — asking questions, giving feedback, and staying connected, regardless of location. Live, dynamic training sessions facilitate enterprise-wide learning, with interactive team-building events connecting dispersed employees through real-time experiences. Businesses can even invite shareholders to live events to deliver updates and communicate strategic goals transparently and professionally. 

Broadcast-grade live events keep your workforce engaged and informed while reinforcing a unified corporate message.

Powering live events with the right technology

Delivering seamless, high-quality live events in a corporate environment requires specialized technology. Graphics, robotics, and automation combine to create a visually appealing, smooth production. At InfoComm 2024, Ross Video and AVIXA collaborated to bring this concept to life with a live virtual TV studio. The booth featured immersive learning, interactive demonstrations, and seven live shows — recorded, produced, and streamed directly from the studio.

For live productions, we recommend these solutions:

• XPression Graphics: Real-time motion graphics supporting 2D and 3D workflows, seamlessly integrating media assets for dynamic, professional visuals.
  
• X350 Pan & Tilt head: A pan and tilt camera head designed for remote-controlled filming, offering flexibility and high-quality imaging with high-resolution tracking for augmented reality and virtual reality applications.

  

• Furio: A floor-mounted camera system that revolutionizes studio robotics by delivering repeatable, smooth, sweeping on-air dolly shots at the push of a button.
  
• Artimo: A full-motion camera robotics system combining the flexibility of a free-roaming pedestal with the fluidity of a dolly or jib, enabling accurate and dynamic shots. 

All Ross Studio Robotic systems can be controlled from a wide range of control platforms via an open API, offering complete control of every feature of the robots. These tools smoothly integrate to deliver quality live events, supported by broadcast-grade technologies tailored for audio-visual applications. 

Building seamless, unified productions   

Piecemeal systems of the past — marked by disconnected technologies — are being replaced by uniform, platform-based setups. This cohesive approach streamlines workflows, reduces technical issues, and supports well-executed, sharp events that engage and captivate. It also supports efficiency across your operations for smooth, stress-free broadcasts with user-friendly systems.

Adopting these technologies fosters effective communication through live events, helping your workforce stay connected and engaged. As part of a broader strategy to strengthen your corporate content, it keeps you relevant and competitive in the eyes of stakeholders.

Elevating corporate live productions with Ross Video 

If you want to target corporate communication teams and stakeholders, live events are now the standard for professional content. Using the right technologies and a unified platform approach, you can transform your internal communications with consistent, streamlined, glitch-free productions.

Bring your corporate communications to the next level with Ross Video’s innovative solutions for seamless, live events.  Contact Ross Video’s production experts here.