Started in the AV industry in 1981. have owned and or operated a number of businesses over the years and have not settled into Sales Design Engineering. I've been involved in virtually all verticals from k-12 to stadiums, Corp America, and foreign, and Government local and federal.
People + Process + Space + Technology = COLLABORATION
Started Journey as Live sound System Engineer For small AV company in 2007.
Then join one Dubbing studio and Done Some Movies Dubbing and Music Mixing Till 2008.
After 2008 Started working as Freelancer for Audio Jobs as Recording, Dubbing and Mixing engineer for regional language Music and Movies.
From 2010 corporate journey Started with Manufacturer of AV Acessories in India.
Till 2012 worked as Technical Marketing team Head for the Product developments and Possible solutions for Pro Audio and Video Industry Acessories.
After 2013 Started working for Pro Audio Industry Products as BDM for West India.
From 2016 Working as Individual Audio, Video and Acoustics Design Consultant for freelance projects across India and in global market.
I came into marketing through technical and sales roles, so I’ve never looked at it like a support function. To me, it’s part of how a company grows, earns trust, and stays relevant. Today I lead global marketing at CTI across Pro AV, broadcast, and mission critical markets. My work sits across growth, positioning, sales alignment, and market strategy in environments where the sales cycles are real, the stakes are high, and credibility matters. I lead a distributed global team and work across markets where strategy cannot just sound smart. It has to hold up in the real world. That means connecting the work to market reality, supporting growth across regions, and making sure execution actually matches the story. I do my best work in complex B2B environments where trust is earned slowly, buyers are skeptical, and activity is easy to confuse with progress. It usually is not. I care a lot about the gap between what a company says, how it operates, and how it grows. That gap tells you whether the strategy is real.