I’m a proud Colombian that loves life, family, friends, music, sports, food, travel, nature & meditation. I have 20+ years of international experience in Sales, Trade Marketing & Marketing in different industries (Technology, Consumer Goods and Textiles). During this time I’ve had the privilege to travel around and also live in different Countries (Canada, India) which has given me the gift to know different cultures and value the relevance of building cross-cultural understanding across nations. In a nutshell, I’m really good at establishing Strategic Alliances and opening international Channels of Distribution in the Latin America & Caribbean Region, using my ability to build long term relationships with customers and peers, strategically deliver results, manage complex situations, and lead multicultural and multidisciplinary teams.

As a broadcast professional and multiplatform strategist with a passion for writing, I bring a unique perspective to content creation. Throughout my broadcasting career, which began in 2005, I have honed my skills in video production, system integration, and live event management. I have also managed interns and performed field marketing projects while maintaining a self-driven commitment to ongoing learning and growth. In addition to my technical expertise, I am also an avid reader and enjoy exploring new avenues for personal and professional development. My work in the digital media and web development sector has given me a fresh perspective on the power of content to connect with audiences and create meaningful change. As a multifaceted individual, I take pride in excelling in various pursuits. From international competitions and sports events to writing and volunteering, I always seek new ways to challenge myself and positively impact the world. If you're looking for a collaborator who can help you bring your ideas to life and deliver results on time, I'm here to help. Let's connect and explore how to work together to achieve your goals.

Ben currently serves as the Head of Pro AV and the Sr. Director of Publishing for MarketScale, a B2B publisher and strategic marketing firm. He has over a decade of award winning experience in media publishing for large scale events, OTT & live streaming platforms, marketing, network television, and podcasting. Ben decided on his career path at the age of 7, and to date has led some of the most influential brands in the world including Intel, Nokia, Samsung and Segway, to billions of content interactions. A huge hockey fan (Go Stars!), and former contestant and current fan of Family Feud, Thomas resides in Dallas, Texas.

At Newtech Group, we guide our customers throughout their digital transformation and technological adoption journey. Making complex communications and collaborations solutions simple for all types of organizations. We streamline and transform traditional channels into agile and effective ones, allowing for greater efficiency and productivity. We started the business 22 years ago but before those years we inaugurated the first videoconference service though Latam in 1989, leading us today to help the customers in design and deployments of MTR rooms.  Our knowledge on phone system integration evolved from LCS (Live Communications Services) to OCS (Office Communication Services), to Skype for Business, and now to Microsoft Teams. As we continue to grow, we are leveraging our expertise in audio and video, adoption and change management, cognitive services, and software development, we provide a comprehensive view to ensure successful customer outcomes. Partnering with Microsoft in many areas: FastTrack Ready Partner, Microsoft Teams Rooms partner program, JumpStart Employee Experience Viva program and performing as an ISV to develop extensions to the Microsoft 365 platform, positions us to tackle customer issues from different fronts. Besides, we have strategic partnerships with global hardware vendors, like Poly/HP, Logitech, Crestron, Lenovo, Jabra, Cisco, Neat, Yealink, Jupiter and more to complete our offering. We provide services throughout Latin America with commercial offices in Argentina, Chile, Mexico, Peru, Colombia, Panama, Brasil and the United States.

I lead AVIXA’s APAC marketing and communications initiatives, which include member communication, vertical market events, educational programmes and AVIXA’s brand presence at the association’s trade shows in the region. I look forward to making new connections on the Xchange and leverage digital as a medium to offer value to members and support the association’s commitment of being a hub for AV in the region.  https://xchange.avixa.org/users/avixa

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.