Life is miserable without work. But when work is soulless, life suffocates and dies. If all businesses are to be real businesses, then perhaps all offices should be studios. If fostering creativity is the goal for business, then the work environment should offer a more collaborative atmosphere. The creative economy needs independent thinkers who have the freedom and ability to think creatively.

I’m Douglas Hoag, Principal Consultant and owner of DCH Technology Consulting, based in Chicago, IL. With more than 15 years in the audiovisual industry, I specialize in consulting, design, and owner’s representative services for complex built environments. My work spans courtrooms, council chambers, emergency operations centers, police stations, and corporate experience spaces, where technology must seamlessly support both in-person and hybrid collaboration. At DCH Technology Consulting, I take a human-centered design approach—balancing AVIXA, SMPTE, AES, ANSI, and AIA best practices with real-world workflows. My background includes global technology standardization efforts with Fortune 500 clients as well as civic projects requiring coordination between state and county stakeholders. I focus on creating cohesive, intuitive systems that support transparency, equitable conferencing, and future-ready infrastructure through solutions like AVoverIP, broadcast integration, and smart workflow design. I’m passionate about helping architects, owners, and technology teams bring their vision to life with audiovisual systems that feel intentional, intuitive, and built to last.

A business, customer focused and sales oriented marketing and communications professional with a strong administration background in the B2B space working with internal executive management and principal brand partners to develop and execute market centric strategies for the South East Asia region. A creative, versatile, nimble, resourceful individual with strong interpersonal, problem solving and relationship building skills to manage a portfolio of projects ensuring schedules and deliverables are met. MNC experience working in teams among culturally diverse colleagues across the region.

Works for Queen Elizabeth II Centre, Westminster, London in the Studio Visual and Event IT department.