The Higher Education Technology Managers Alliance, Inc. (HETMA) is a registered 5013(c)3 advocacy organization focused on the higher education AV industry. The goal of HETMA is to raise awareness of technology issues unique to the higher education community by communicating with manufacturers, vendors, and higher education administrators on the needs and challenges that technology managers face. HETMA is also dedicated to providing educational and networking opportunities to our members so that we can empower and grow our influence as an industry. Our belief is that all resources provided through HETMA should always be FREE to the higher ed community. We are by us and for us, and hold ourselves to the highest standards of integrity. OUR PURPOSE 1. ADVOCACY: HETMA seeks to advocate for the needs of the Higher Ed vertical within the greater AV industry by investing in our institutional and manufacturer relationships through programs like “HETMA Approved Program.” 2. EVENTS: “We were virtual before it was cool” is our tagline. We recognize the importance of information sharing as an essential element to higher ed. 3. COMMUNITY: We believe we are stronger together. AV in the higher education vertical accounts for over $27B in annual spend. Join us as we work together to strengthen one another through our initiatives, including our Prism Scholarship!  We offer two membership types that are always FREE OF CHARGE for the higher ed community! If you have a .edu, ac.uk, or equivalent, you automatically become a voting member and may join our monthly all-hands meetings on the third Friday of each month as well as our backend communication channels (ya know, where the real biz takes place). We also welcome corporate allies to partner with us for our advisory boards, “HETMA Approved” program, and as conference session providers. 

As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals in the intersection of technology, strategy, and leadership. I've been active in AVIXA since 1986, and served on the national board, 1993-2000. I'm a Fellow of the Society of Marketing Professional Services (SMPS), and an Associate member of the American Institute of Architects.  My expertise spans audiovisual systems design, integrated building technology, strategic business development, and higher education technology planning. I bring an award-winning, B2B design thinking approach developed through leadership roles with national AEC and technology firms. I’ve led marketing and sales strategy, designed future-ready digital experience environments, and helped organizations implement AI-powered tools to scale expertise and performance. I’m available as a mentor or advisor in areas including AV system design for education and civic spaces, AI-enhanced business development, strategic marketing for integrators and consultants, digital experience planning, and leadership development for rising professionals. I’m especially focused on helping firms utilize technology not just to build systems, but to establish credibility, save time, and drive revenue growth. Known throughout the AEC and AV industries for my thought leadership and integrity, I share insights through industry publications, AVIXA and SMPS events, and my blog, CatalystFactor—a resource for growth strategies, leadership development, and marketing innovation. .