Seasoned professional, customer-centric executive focused on sustained, profitable growth attainment with a proven record of exceeding stakeholders' targets and leading exceptional customer experiences.

As a theatrical consultant, AV design engineer, and ETCP Certified professional with over two decades of experience, my passion lies in merging safety, technology, and innovation to enhance the entertainment and AV industries. I specialize in theatrical rigging inspections, AV system design, and entertainment electrical safety, providing expert guidance to venues, architects, and production teams. With a background in technical theatre and occupational health and safety, I bring a unique perspective to the intersection of design, engineering, and risk management. My work spans consulting for performing arts centers, designing AV solutions for commercial, community, and entertainment spaces, and educating professionals through standards development and training programs. I am known for my ability to translate complex technical concepts into actionable solutions, ensuring that technology and safety work hand in hand. As an ETCP Recognized Trainer and industry leader, I actively contribute to ANSI standards, and participate in AVIXA, ESTA, and USITT, sharing insights on best practices in entertainment safety, rigging, and AV systems. Connect with me to discuss industry best practices, AV system design, or entertainment safety solutions.

With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems. Technical leadership spans advanced audiovisual ecosystems including digital signage networks, broadcast and media systems, large-format LED environments, video mapping, PAVA and emergency communication systems, intelligent wayfinding, collaboration spaces, lecture theatres, hospitality technologies, and integrated control platforms. Known for bridging the gap between consultants, architects, operators, and technology vendors to ensure cohesive design delivery and future-ready infrastructure. Strong focus on user experience, operational efficiency, scalability, and reliability across complex facilities. Certified Project Management Professional (PMP) and AVIXA CTS-D / CTS-I, demonstrating mastery in AV system design, integration, and project governance. Active contributor to the global AV community as an AVIXA Xchange Advocate across the Middle East and GCC. Industry speaker at the Integrated Systems Europe (ISE) 2023 & 2025 in Barcelona, Infocomm India Sep 2025, representing Qatar and contributing insights on evolving AV technologies, project delivery practices, and knowledge collaboration within the global AV community. Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here.