Ok. As favor to Lisa tugging my lariat, here is off top of the head Agil.

I would start with some data collection.

What is your current site, traffic analysis, trends, weakness, strengths. Semrush is pretty good at that and AHREFs and others.  Google trends is pretty good for trends as well (mirrors Adwords).

Write down every keyword and phrase that potential customers have used and are using and check those. 

What are your high margin products and your low margin products?

Are there distribution channels you are using or might use? 

Are you a distribution channel yourself?

Who are your old competitors and your new competitors

Which markets do you focus on and to what degree. eg SLED which is a ton of display RFPs. Tough one might be restaurants which I do a ton in (menu boards

Do a SEO analysis of all of those and note their trigger words/phrases for example

Check with the AI engines to see what basis they have in those markets. Can't avoid that.

Personally I think the social mechs (FB e.g.) are worthless.

My customers are Samsung, Peerless-AV, LG, Panasonic, 22Miles, Keyser and others. I see what they do every day. 

Displays and interactive and ROI

Stuff to think about to one degree or another Agil

Craig

ps: you might consider becoming of member of kioskindustry.org?

Thanks for the encouragement Gibran. Trying to describe a simple situation while carefully bring up some of the underlying complexities sometimes ends up with me going down a rabbit hole.

If anyone wants the full Cherry Creek deal (or other outdoor smart city) I can send to you and you can forward on.

A variation are transit-related. Lawrence KS has active RFP and is currently seeking an interested, qualified proposer to provide a total of three (3) freestanding passenger information kiosks, to be installed at Central Station 2303 Bob Billings Pkwy Lawrence, KS with complete content management software (CMS) systems.

Probably 3X the bids for transit systems like that then smart city for that matter.

No wonder Peerless-AV selected image with bus driving by....

That's a good suggestion Lisa and people love a good checklist.  I have one for ADA that covers the "low-hanging fruit" that you don't consider at your own peril. And it is different in verticals and different in countries.

In the self-service world, there is the hardware, the software, the devices, connections, data and along with all that is installation, warranty, service and maintenance (software & hardware). And any and all regulations be them federal and/or state that are in play.

My wife was getting her passport photo at FedEx yesterday and of course I spent my time in benevolent hacker mode at the internet stations. Fairly easy to "intrude."

For digital signage media players running a consumer-grade Windows OS is a consideration all to itself given patch cycles/etc. People do that to save money.

Maybe add a separate section to evaluate all the "money-saving" initiatives of budget, and take an honest look at the resultant liabilities (and subsequent costs).

I spoke with Wendys at NRF and I guess they went "immediate term economical" on signage and kiosks only to find out a year later that downtime and lack of monitoring is taking a big chunk of money every month (and units not serving customers).  

Ironic how "went cheap" is usually a synonym for "longterm more costly".

CMS hosting along with any network credentials/connections are a separate category (and lengthy) for me. 

Assuming it is just a display (no interactive) then in the US there are the usual. If nothing else FCC approval and ideally UL sticker are start point.

One problem area is with media players/engines. They have storage as a rule and you need to make sure they are secure. Maybe you have a camera capturing data. If it is stored then you can be liable especially in certain states.

There are national standards + state standards that should be reviewed.

State (or Federal) projects always come with a lengthy "compliance" list. Sometimes 30 or 40 items they want a check next to (before they send you a check). 

International standards are CCC, FCC, CE, UL, and ROHS

In US -- ADA standards apply to digital signage under conditions

FCC emission approval - much like CE in Europe

UL regs enter in - think LinkNYC "outdoor" or Wind related (up to 180 mph)

Made in America can apply if selling to certain

Hurricane codes come into play from FEMA

WCAG comes into play as does HIPAA or Medical rated (60601)

NEMA for outdoor

Dark Sky comes into play

Biometrics comes into play (see Illinois court docket)

Canada is different

Asia is different

Europe is different

The standards page on kioskindustry.org lists just the more common ones. I should add the other 30 or 40 that come up for agencies.

https://kioskindustry.org/standards/

NASA is very cooperative on this project and they are putting together some material for one of the providers which will pass on to me.  This project expands the definition of "retrofit" for sure utilizing prior structures in a new way.

Peerless-AV does such a great job of documenting projects.  I'll post this out on my sites.  Nice job Rachael!

That can be arranged.  Just send an email with your company and contact info along with request to info@kioskindustry.org and I will forward onto appropriate people to respond.  It's definitely an impressive project and I wouldn't mind knowing how much of it was LG and/or Samsung (both sponsors for KMA).