I am a professional with over 15 years of experience in the AV industry and hold a Master’s degree in Electrical Engineering, combining practical expertise with a strong academic foundation. I lead engineering teams in developing and deploying innovative AV solutions across key sectors, including defense, education, finance, and healthcare.
As the director of Wave AV, I guide the company’s technological roadmap, focusing on the adoption of cutting-edge solutions and emerging industry standards. I’m committed to continuous learning - earning certifications such as CTS-D, CTS-I and ANP reflects that dedication. My leadership is driven by a vision to push the boundaries of AV technology and strengthen the industry’s evolution.
► WHAT I DO: Results-driven professional with extensive, real-world experience in Audio Visual (AV), Information Technology (IT), and Cybersecurity. Proficient in leading cross-functional teams, implementing robust security measures, and optimizing technology infrastructure. Adept at leveraging advanced certifications, including Avixa CTS-D, ISC2 CISSP, CompTIA Security+, ISACA CISM, a certificate from Harvard, a Bachelor of Science in Computer Engineering and Master of Science in Cybersecurity from Georgia Tech. Committed to staying at the forefront of industry trends and technologies, and leading by example. ► MY LEADERSHIP STYLE: • Manages issues and solutions with poise and confidence. • Leads and demonstrates the ability to gain support at all levels of the organization. • Maintains a strong sense of urgency to get things done thoroughly, not quickly, and delegates responsibility to others in a personable way. • Plans for the big picture while adapting to shifting gears to achieve goals, using strong foresight and organizational skills. ►WHAT SETS ME APART FROM THE REST: • Audiovisual + IT + Cybersecurity + Architectural + Marketing experience • Seasoned engineer / architect with broad and in-depth technical, analytical, and conceptual skills • Proven track record of effectively communicating with business leadership and other vendors • Strong interpersonal and collaborative skills to drive security messages to teams • Extensive knowledge of subcontracting, construction projects, labor estimates, privacy, control system protocols, and integrated audiovisual systems ▶ RELEVANT EXPERIENCE: 🔹 Cybersecurity: • Developed and executed cybersecurity strategies to safeguard critical systems and mitigate potential threats. • Conducted vulnerability assessments and advanced hunting techniques to identify and address security vulnerabilities. • Collaborated with cross-functional teams to ensure compliance with industry regulations and best practices. 🔹 AV and IT: • Successfully managed and supported AV and IT operations, overseeing the implementation and maintenance of technology solutions in military facilities, and audio visual integrators nationwide. • Led the design and deployment of integrated AV systems, enhancing collaboration and communication across the organization. • Implemented cybersecurity protocols to protect sensitive data and mitigate security risks. #GeorgiaTech #Harvard #RiskManagement #SecOps #SecurityOperationsCenter #CloudSecurity #DFIR #SecurityAuditing #Cybersecurity #Confidentiality #Integrity #Availability #IncidentResponse #InfoSec #NetworkSecurity #DataPrivacy #ThreatIntelligence #CTS-D #CISSP #CISM
MattPana.com | @MattPana Navigating the crossroads of content and community in #proAV? Shoot me message, I'd love to hear what you're working on!
I am available to contribute to content, webinars, panels and podcasts on the following topics:
Diversity and AAPI
Marketing and Content Creation
Podcasting and Voice-Over Work
Trade Associations and Nonprofits
AV within an IT environment
Matt's roots first took shape in at Seton Hall University, where he studied abroad in 4 countries and was quickly elected as one of the youngest National Chairs of FIND Inc., the east coast’s largest Filipino-American student organization.
His latest mission has been to cultivate communities and develop engaging content, garnering a decade of experience in marketing, production, and digital media. After serving as a Communication Consultant for the United Nations (UNDP), Matt would go on to complete a Master’s in Communication at Purdue University.
In this current chapter, Matt leverages his passions for media and technology to serve ISDA as a thought leader in the public sector. He is also an AVIXA XChange Advocate, contributing to content that cultivates conversation in the pro AV community.
15+ years in the design engineer audiovisual industry with a focus on Corporate AV & video conferencing.
At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.
Hi everyone, I'm Freddy, Founder of MarketingForAV.com and Co-founder of DesignLab.
I've spent the last 15+ years in the AV industry, from designing award-winning systems to figuring out how to actually get those projects in the door.
The technical part? That's what most AV companies do brilliantly. The online visibility part? That's where I see incredible integrators lose projects to competitors with worse systems but better websites.
MarketingForAV.com exists because I got tired of watching talented AV professionals struggle to communicate their value online while generic marketing agencies tried to sell them strategies that don't understand RFIs, procurement cycles, or the difference between a corporate boardroom and a university lecture hall.
We're not a traditional agency. We come from AV. We've designed systems, quoted projects, and lived through the same sales cycles you face every day.
We speak your technical language: audio, video, control, lighting, collaboration, and immersive solutions. We understand your clients: corporate, education, government, hospitality, worship, and residential. And we know what actually moves a project from "we're interested" to "send us the proposal."
How we help AV companies across the United States:
SEO for AV Integrators → Show up when prospects search for solutions in your market → Optimize your site so decision-makers find you, not your competitors → Build content that ranks and converts
- Paid Advertising (PPC) → Target IT directors, facility managers, and procurement teams → Google and LinkedIn campaigns for your specific verticals → Turn ad spend into qualified conversations
- Content Marketing → Translate technical capabilities into buyer-friendly language → Case studies and service pages that build trust → Show how you solve real problems, not just product specs
- Website Development → Turn your site into a sales asset, not a digital brochure → Clear messaging, strong calls to action, built for conversion → Help visitors understand what you do in under 10 seconds
- Lead Generation Systems → Predictable pipeline instead of waiting for referrals → Combine SEO, PPC, and content tailored to your capacity → Designed for how AV projects actually get sold
We work with single-location integrators and multi-state service providers who understand that digital presence is no longer optional, but doing it with strategy and clarity still is.
If your AV company is ready to turn online visibility into qualified project opportunities, let's connect.
👉 info@marketingforav.com 🌐 marketingforav.com
🎯 Role Overview
🔸AV Systems Designer / Solutions Architect
🔹Crafting bespoke audio-visual systems tailored to client needs.
🛠️ Core Responsibilities
🔸Designing customized AV solutions with precision and technical depth.
🔸Creating comprehensive technical documentation.
🔸Acting as a technical authority during business development.
🔸Managing multiple projects while balancing account managers' expectations.
💻 Specialization in Video Conferencing Platforms
🔸Expertise in designing AV systems for:
🔹Microsoft Teams Rooms, Zoom Rooms, Webex Rooms, Google Meet Rooms
🔧 Technology Stack
🔸Solutions built using leading AV brands:
🚀 Design Philosophy
🔸Integration of the latest corporate AV trends.
🔸Focus on innovation, security, and scalability.
🔸Incorporating networking and security into AV designs.
🔸Ensuring alignment with user experience through close collaboration with teams and clients.
A long-term AV enthusiast and professional, looking to expand knowledge about the Audio-Visual Industry to the next generation. A Balloon Pilot and Inflation Team Leader for Macy's Thanksgiving Day Parade.
Audio Visual Technician | Immersive Experience Specialist | d3 Disguise Operator | Creative Technologist | Project Manager
Museum of the Bible
Beeple Studios - Beeple LLC