I don't know if you are aware of this but infocomm had something like this and they spun it off. It was called AVIQ. We buy a subscription to have incorporated into our website. It allows customers to see videos and download PDF documents for all products available.  

From my perspective as a dealer, integrator and service provider, I would not see this as something I would use because I already get all of the information I need from the manufacturers directly, AVIQ and all of the other hundreds of emails I receive on a daily basis.

If You had a similar product to AVIQ, that could be incorporated into our websites, then you might have something to offer. This would be a win for us because AVIXA has made The move to engage with end users directly.  It would be nice to have a way to recoup the sales the industry is steering away from the dealers.

Infocomm already spun off AV-iQ.  It sounds like AVIXA is recreating the wheel.

I am a dealer/integrator who is short-handed and pressed for time.  I wear lots of hats.  AVIXA site visits are rare.  Manufacturers, sales reps, and daily emails provide the information needed.  I can't begin to read all of the emails they send.  How would this help me?