Alan C. Brawn

Principal, Brawn Consulting

About Alan C. Brawn

Alan C. Brawn - CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF, ISF-C

Alan Brawn is a principal of Brawn Consulting, an audio visual and digital signage consulting, training, educational development, and market intelligence company with national exposure to major manufacturers, integrators, and associations in the industry. Alan is an industry veteran with experience spanning 4 decades and a recognized author for leading industry publications. Alan is an Imaging Science Foundation fellow and co-founder of ISF Commercial. He holds CTS certification and is an educational contributor to AVIXA. He was the moderator of the ANSI Projected Image System Contrast Ratio (PISCR) standard. Brawn was awarded the AVIXA Volunteer of the Year Award in 2011, and he is one of the founders and the past Chairman of the Digital Signage Federation. He is a DSF Legacy recipient and the Digital Signage Federation educator of the year award is named after him. Alan C. Brawn received the Fred Dixon Lifetime Achievement in AV Education from AVIXA in 2015.

Company Type

Business Consulting

Department

Consulting

Language

English

Influencer Of

Topics

Channels contributed to:

Digital Signage Learning Solutions Business of AV

Rooms participated in:

Jobs

Recent Comments

Feb 23, 2024
Replying to Alan C. Brawn

Excellent condensing of the process for a successful post. With 50 years in marketing and 40 years in AV I concur!

By sharing it not only "floats all boats" so to speak but it crystalizes thinking about an application or topic as a springboard for further developments/projects/thoughts, etc. 

Feb 23, 2024

Excellent condensing of the process for a successful post. With 50 years in marketing and 40 years in AV I concur!

Dec 18, 2023

As the co-creator of the certification for the digital signage industry (DSEG.org) I can safely say this is a good basic overview...want more get DSCE certified

Apr 10, 2023

File under FYI....I just submitted an article for the DSF web site entitled Next "Job" or Team Member. I speak about how to prepare for your next "job" and/or what to look for in a new team member. 

Mar 30, 2023
Replying to Alan C. Brawn

BTW, I have 50 years in marketing from teaching it to "doing" it at all levels. I have an eBook on Marketing for Tech Companies I hope to have out in the late spring.

Count his as a "teaser" of the topics I cover:

  • Marketing to Integrators
    • Understand the “business nature” of the Customer
    • Capturing the Attention of an Integrator
    • Marketing to and With an Integrator.
  • Building Your Marketing Strategy
    • First Define the End Points of Marketing.
    • The Marketing Details: A Go to Market Analysis and Strategy
    • Creating the Marketing Structure-Strategy, Plan, and Budget
  • Marketing & Sales Collaboration
    • Marketing vs Sales and the Need for Collaboration
  • Market Insights
    • Market Research (Who to trust and what do do)
    • Building a Marketing Story and the Importance of Data
  • Competitive Intelligence
    • Competitors – Why It Is a Need-to-Know Situation
    • Value Beyond “we are better”.

 

Mar 29, 2023

BTW, I have 50 years in marketing from teaching it to "doing" it at all levels. I have an eBook on Marketing for Tech Companies I hope to have out in the late spring.