Digital Signage, Business of AV, IT and Networked AV

Wayfinding in Walmart

Proof of Concept Walmart did in Glenpool Oklahoma earlier this year

Dec 14, 2022

The Industry Group aka Kiosk Association

Liked by Lisa Matthews, CTS and 3 others

We always get a kick out of what Walmart is willing to try. The latest we saw is Interactive touch kiosk provided as a proof of concept in a Walmart store (Glenpool OK).

Incredibly successful instore retail use of Digital Wayfinder. It incorporated live and near-live data connections to three Walmart back-end services to provide location and stock availability in the store, which was provided through the wayfinder interface to allow customers to search for over 300,000 products, and be routed to the exact shelf the product resides on.

If the product was out of stock, or if it was classed as a heavy or oversize item, the system would also 'upsell' the idea of having the product delivered to your home, and would provide a deep-link to the Walmart.com website with the product and store preselected.

As well as a 3D instore map and routing experience, the kiosk also provided curated content through the use of 'top deals', 'recipes' and 'health' scripted items to allow customers to e.g. find a recipe and add all the ingredients to a list to pick up around the store.

Promotional advertising is also possible, and as well as standard brand videos, a number of interactive adverts were created to enable further engagement with the brands.

The same people that did the software here are the same ones who did the Cosmopolitan hotel lobby refit.

Resource links

Software -- Acquire Digital

The Industry Group aka Kiosk Association

The Industry Group (aka Kiosk Association) comprises various related technology sites and news feeds from kiosks to digital signage to POS and Smart City. Retail Automation and EV Charging are others. Self-service technology (SST) is a type of technology that allows customers to perform various tasks without the assistance of a human. SSTs can bring many benefits to both customers and businesses, including cost savings, improved efficiency, and better customer experience.

The Kiosk Association comprises companies involved in self-service, digital signage, digital menus, outdoor technology, kiosks, point-of-sale, smart city, healthcare, telehealth, voice order, thin client, EV charging and retail automation.

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