Today's businesses need to tell compelling stories and this is achieved most effectively through the use of visual content. These stories can take place in an instant—in a single, compelling social media post—or over time via multiple interwoven visual assets that together form a larger narrative arc

 Visual storytelling can help make complex stories easier to understand and, as a result, deliver a more impactful message. It makes stories as imaginative, modern and relevant for readers as they could possibly be.

 Also read : Visual narrative  is a story told primarily through the use of visual media. The story may be told using still photography, illustration, or video, and can be enhanced with graphics, music, voice and other audio. Wikipedia

 How do you do visual storytelling?

8 tips for powerful visual storytelling

1. Keep your readers top of mind. 
2. Be strategic in your use of interactive visual elements. 
3. If you have data, use it. 
4. Show, don't tell. 
5. Be ambitious — and get better results. 
6. Build content for the web, not print or PDF. 
7. Optimise your video and images for the web.
8. Plan your visual content from the start

Tell Your Visual Story With 5 Design Elements

• Content and typography.
• Pairing colors.
• Iconography.
• Data visualization.
• Using the right image.

 Conclusion:

One of the reasons visual storytelling is so powerful is because our brains are wired “visually”. Here are several mind-boggling statistics that explain why visual storytelling is so critical to the digital world we now live in:

• 90% of information transmitted to the brain is visual^[1]
• 50% of your brain is active in visual processing^[2]
• 70% of your sensory receptors are in your eyes^[3]
• It takes only 13 milliseconds for the human brain to process an image.^[4]
• Our brain processes visuals 60,000 times faster than text.^[5]
• 80% of people remember what they see, ^[6] compared to ten percent what they hear and 20 percent of what they read.

Credits :

https://shorthand.com/the-craft/8-tips-for-great-visual-storytelling/

https://www.socialmediaexaminer.com/

https://opentextbc.ca/foundationsdigitalmarketing/chapter/visual-storytelling/

I thought I will bring about some basics of Visual Story telling and help you understand the nuances of current trends in digital marketing . Hope you enjoyed reading this post.