Because of COVID hangover, supply chain issues, and inflation, businesses of all types are experiencing difficult economic times. Using digital signage to promote sales and events to captive audiences is one way to increase sales without investing a lot of capital. In addition, it provides a broad range of business-enhancing benefits that contribute to a higher profit margin. In other words, digital signage paired with a well-thought-out strategy offers an excellent return on investment (ROI). Here are four ways why:

Digital Signage Increases Sales, Resulting in Quick ROI

A digital signage solution allows a company to share important updates, advertise special offers or events, increase foot traffic, attract new employees, boost employee morale, and more - all using existing TV screens or high-end displays installed by a qualified AV integrator. If you're unsure how this vital marketing tool can help your organization, read on to discover five ways digital signage has made believers worldwide.

Digital Signage Leaves a Lasting Impression

Among digital signage's greatest strengths is its ability to attract attention. Numerous studies reveal that, compared to static signage, the content on digital displays is much more engaging and memorable.

Digital Signage Provides Positive Customer Experiences
 
Display screens aren't just cool to look at, they're also an excellent tool for consumers. For example, customers can benefit from self-service digital kiosks in movie theaters and hotel lobbies. They can choose the variation of a product on an in-store kiosk to see if it's in stock and assemble their new car with the options they want via an interactive touchscreen.   And the great thing is, customers love this. The latest research reveals that over 60% of consumers prefer self-service tools like digital kiosks, and 78% of buyers say they would like to see more on-site digital tools to help enhance in-person purchases. 

Digital Signage Makes Sales and Promotions a Breeze

Digital signage can be a very effective tool for businesses in the retail and foodservice industries as it can be used to push sales and promotions to prospective customers. Calls-to-action (CTAs) can make customers feel like they need to act now, thus increasing impulse buys.

Conclusion

Retail and service industries have been adopting digital signage rapidly because it improves customer experiences, thereby increasing a business's return on investment. With this powerful tool, the right message can be delivered at the right time, driving purchasing decisions and contributing to key performance metrics like total sales, profitability, and customer satisfaction. 

If you're considering digital signage for your next project, visit the Xchange directory and discover some of the key players in the industry.