In the upcoming ISE session, Sustainability: From Seed to Strategy, members of  the AVIXA Sustainability Advisory Group will present a roadmap for organizations who want to transition from awareness to definitive action. Hosted at the AVIXA Xchange LIVE (Stand 3Q150), this 45-minute review will demystify ESG (Environmental, Social, and Governance) goals, with a framework for internal strategy, project design, and supply chain management. For AV professionals navigating the complexities of "green" mandates, this session promises to replace theory with achievable, high-impact steps.

Meet the Panelists

The session is presented by industry leaders who are currently defining what it means to be sustainable in their own AV enterprises:

• Thomas Serbruyns (Vice President Strategy and Sustainability, Barco and Co-chair of the AVIXA Sustainability Advisory Group)

Thomas is a seasoned strategist with a background in engineering and business management, who leads Barco’s dual focus on corporate growth and environmental stewardship. He focuses on integrating circular economy principles with product development and operational excellence.

• Carolina Sosa (CFO, Integración AV)

Caro oversees the fiscal health of Integración AV in Bogota’ Colombia and brings a critical financial lens to the panel. She will key in on the "business case" for sustainability and demonstrate how resource management and efficient operations directly correlate to profitability and risk mitigation.

• Ray Kent (Principal Design Consultant, Harvey Marshall Berling Associates)

With decades of experience in technology consulting (and an AV Living Legend), Ray crosses the intersection of high-performance design and environmental impact. He is a prominent voice in the theatrical design community, and an advocate for sustainable infrastructure that does not compromise technical functionality.

• Kelly Bousman (Senior Vice President - ESG and Sustainability, AVI-SPL and Co-chair of the AVIXA Sustainability Advisory Group)

A key executive at one of the world's largest digital workplace service providers, Kelly leads AVI-SPL’s global sustainability initiatives. She focuses on scaling ESG strategies across diverse markets, helping her internal and external clients achieve their own sustainability targets through education, social awareness and inventive technical solutions.

Session Details

• 03 February 2026, 12:15 – 13:30
• Location: AVIXA Xchange LIVE (3Q150)
• Key Takeaways: Developing internal ESG roadmaps, embedding sustainability in technical design, developing green partnerships across the value chain. Sustainability is no longer a choice; it is a requirement for the modern enterprise. Join these experts to learn how to make it a competitive advantage.