Here's a full recap of the PSNI Marketing Summit. Camila Chavarri, Head of Marketing at Newtech, was one of the attendees, she spoke with us about her experience:

Summing up my trip, I' m so glad to be part of PSNI Global Alliance. It was my first experience, I traveled from Argentina to Atlanta, to meet several colleagues and live the well-known experience of the Marketing Summit, organized by Hailey Klein, PSNI´s Director of Marketing and Communications.

I´m going to share with you a little review of the different presentations in which i´ve participated and what I take from each. Surely several of the ideas should already be applied in your teams, but it doesn´t hurt to review and revisit the strategies applied on your marketing plan.

The Summit focused on 5 very interesting presentations. The first one was:

One Funnel – Achieving Collaboration Between Sales and Marketing, by A. Lee Judge, Co-Founder and CMO of Content Monsta. As marketers we always have that great dilemma of how to align our objectives and strategy with sales, how connect and follow the same path. Judge, gave us tools to be able to face this problem.

Creating a Measurable and Winning Marketing Plan & 3 Actionable Ways to Accelerate Your Demand Generation Campaigns, by Pam Didner, B2B Marketer, speaker, author and podcaster, who understands the challenges business professionals fase. In addition to all this recognition, she´s a great person! I had the chance to get closer from the 1st day. She gives us two incredible presentations, with a lot of information about how to carry out a successful marketing plan that takes so much time for marketers to be able to dump all the results and actions to be carried out during the year- it will remain in our minds for a long time the following process:

The opening - The middle - The end

With these 3 well thought out steps and with the correct information in each of them, your marketing plan ensures success!

Then on the 2nd day we delve into the generation of demand, the only Word that is in our head all day…LEADS. How do we get them? How do we handle them? How do we manage to get positive results? With an efficient and clear workflows. Depending on the strategies of each company, in general there are always-on campaigns of which we know the process and the behavior of our prospects, but there are also campaigns on-demand, whether for a launch, an event or some specific objective that we want to achieve. In this case, we must understand the journey that we want that consumer to go through in order to set up the workflow and obtain the necessary tools and resources so that each step is fulfilled. To do this, Pam showed us and approached several options, so we could think about ours. The ideal is to have a workflow for each of the campaigns, and go on learning, modifying and adjusting as they are carried out.

Then it was time to choose one of the following talks that were given simultaneously:

5 Ways to Work Better with HubSpot & Free Tools o Spiderwebs, Not Funnels: How Pillar-Based Marketing is Transforming SEO.

I would have liked to be able to access both presentations, because both of them has quality information for us. HubSpot, a presentation by Jane Johnson, a visionary with a passion for content marketing and audio visual technology. In addition to being a very complete tool for the use of crm, it has several other features such as process automation, activity monitoring, AI, bots, emailing, etc. Going through the platform and getting to know the free tools it provides helps us to think about how we are doing it today from our company.

On the other hand, we have “Spiderwebs”, by Ryan Brock, storyteller who founded and ran the DemandJump-acquired content agency, Metonymy Media. SEO, if you think about the ranking that this word has in our daily vocabulary, it surely occupies the top 5. How important it´s to understand how it works, how people search in search engines and how to be there, in their first option search. With these questions, then make suitable content to comply with good SEO, which is also interesting for your target audience.

And finally, the long-awaited talk about something we hear and it overwhelms us…#ChatGPT.

From the hand of Clark Boyd, as a digital strategy consultant, author, and trainer. ChatGPT came to revolutionize the way businesses interact with consumers. Do we have to use it? Does it do the work for us? Is the information provided correct? It´s a new member of the team? So many questions come to my mind when i think about this, but the important thing here is to understand it as a one more tool, imagine if we all made a copy-paste of what it offers us, if we didn't read the information that it put together for us, or the presentations that creates on a specific topic that we request, if we don´t educate the bot's responses, we would not have a differential value as professionals, as a team and as a company. Let's not be afraid to be curious, to use it and take advantage of what it offers us.

3 years ago since I'm part of the Newtech Marketing team, and every year we are strengthening our skills, increasing our tools and applying innovations within our processes. I hope to return next year!