I am an accomplished AV Engineer and Programmer with extensive expertise in designing and implementing advanced audiovisual, acoustic, and electroacoustic systems. My professional experience includes leading technology integration projects at Metro de Medellín and the Congress of the Republic of Colombia. I specialize in creating custom control drivers and automating complex systems such as Video over IP, KNX, and DMX.

Passionate in identifying and delivering the right resource to our members in the Pro-AV market from India & GCC countries to achieve their goals in Education , Certification, Standards and Market Research so they better utilise them for the development of their businesses. https://xchange.avixa.org/users/avixa

Audio design and Video mapping.

As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals in the intersection of technology, strategy, and leadership. I've been active in AVIXA since 1986, and served on the national board, 1993-2000. I'm a Fellow of the Society of Marketing Professional Services (SMPS), and an Associate member of the American Institute of Architects.  My expertise spans audiovisual systems design, integrated building technology, strategic business development, and higher education technology planning. I bring an award-winning, B2B design thinking approach developed through leadership roles with national AEC and technology firms. I’ve led marketing and sales strategy, designed future-ready digital experience environments, and helped organizations implement AI-powered tools to scale expertise and performance. I’m available as a mentor or advisor in areas including AV system design for education and civic spaces, AI-enhanced business development, strategic marketing for integrators and consultants, digital experience planning, and leadership development for rising professionals. I’m especially focused on helping firms utilize technology not just to build systems, but to establish credibility, save time, and drive revenue growth. Known throughout the AEC and AV industries for my thought leadership and integrity, I share insights through industry publications, AVIXA and SMPS events, and my blog, CatalystFactor—a resource for growth strategies, leadership development, and marketing innovation. .

SaaS WEX traveler now marketing in the AV world. New(ish) to digital signage but fully caffeinated and thriving. I love people-centered solutions, good storytelling, and building killer decks. Big fan of accessible signage, vision+strategy, and second cups of really good coffee. Did I mention I love coffee? 

Digital Signage SaaS Channel Manager. Former AV Integrator (about 10 years), from Technician, to Tech Ops Manager, when the recession hit I got into sales and eventually the VP of Sales.   Proud Husband & Father.  My wife and I both served in the Army NG, where I had the invaluable experience of being an Infantry Officer and served a tour in Iraq.  My wife returned to Active Duty which is what took me away from my beloved AV Integration.  In 2019, I had the pleasure of joining the leading manufacturer in Digital Signage hardware.  I not only had the opportunity to learn and love the manufacturing side of the AV Industry but the often overlooked Digital Signage Marketspace.   2022 our family was ordered to be stationed in Fort Sam (TX), which brought me over to the SaaS side of AV/IT/Digital Signage & Corporate Communications.  As a SaaS company, we're almost 100% remote.  

Ready to transform your business communication and productivity? At Cocine AV, we leverage 15 years of expertise in audio-visual technology and a decade of Life Coaching to empower businesses to navigate technology confidently and efficiently. Our mission is to create seamless solutions that enhance productivity, reduce stress, and allow you and your team to focus on what truly matters: your business. Why Choose Cocine AV? With extensive training, key supplier partnerships, and strong peer relationships, we deliver cutting-edge solutions for: ·         Poor Acoustics ·         MS Teams Integration ·         Office Automation ·         Building Automation ·         PBX and Unified Communications But we go beyond AV. Partnering with Shadowmatch, we ensure you onboard the right talent, maintain a documented skills register, coach and mentor employees, resolve workplace conflicts, and develop comprehensive employee development plans. The Cocine AV Advantage Our holistic approach merges AV and IT, recognizing the critical role of effective communication in both fields. Shadowmatch complements our AV solutions by enhancing communication and streamlining employee integration, significantly reducing onboarding time from months to weeks. It also provides invaluable insights for employee restructuring and performance management, ensuring your team operates efficiently. Why Shadowmatch? ·         Accelerated Onboarding:   Reduce the settling-in period to a week or two. ·         Effective Restructuring:   Seamlessly reassign employees to better-suited roles. ·         Performance Tracking:   Maintain clear records and proof of employee progress and decisions. Our Commitment At Cocine AV, we don’t just supply top-notch equipment and software; we listen to your needs, address your concerns, and provide tailored support and education to implement the perfect solution for your business. Our journey began with whiteboards, pinboards, and projection screens, evolving into a comprehensive service across Corporate AV, Voice Evacuation, and Unified Communications.   Certified in an extensive range of products and peripherals, we draw on over 500 years of combined supplier experience to deliver expert advice and unparalleled solutions.