I developed an AV Rental & Staging Company from the ground up to the 2nd best in sales in Argentina during the 1990s. Worked as independent Technical Director for major corporate shows.  I have worked with projects all across Latin America during the past 30+ years. For the last 17 years, I have had the privilege of being part of ICIA; InfoComm, now AVIXA, helping the development of our industry in Latin America and the Caribbean. Specialties: Professional Audio Visual Industry in Latin America, Non-Profit Organization, AV Business Development, Technical Direction. Strategic Planning, Product Distribution, and Channel Development.

Entrepreneur of the AV industry and communication technologies. Enthusiastic and committed to people, in creating companies with a high human sense, passionate about marketing and new forms of digital communication. With more than 27 years of experience, I currently manage Viewhaus, my goal is to lead the company and make it a benchmark in the AV industry in Mexico, as well as being part of the most important AV service provider network around the world. I collaborate as an ambassador for SAVe (Sustainability in AV) in Mexico, as well as for AVIXA Xchange and I am part of the AVIXA sustainability advisory group, this allows me to endorse my interest and commitment to sustainability, circular economies and the environment.

My AV industry have been started since Jul 2018, 7+ years working in this industry are precious and an exciting journey of learning new things and getting to know more people everyday.  Starting with Office Manager for Vega Global (Vietnam) for 5 years, then almost 2 years in DVI Solutions Asia as Operations Manager ; before landing to GVM as Project Manager.  Managing the team in Vietnam; I have gone through many roles from Operations to Procurement, Sales, and Project Management. Taking care of the client inquiry from start to end helped me a lot in gaining knowledge and getting to know many industry peers. I'm enjoyable of doing project and make the design become a user benefits.  Knowledge can be gained in the way you are sharing!

Hi everyone, I'm Freddy, Co-founder and Head of Growth of DesignLab. We specialize in high-end lighting design, and we're eager to partner with AV integrators like you. We understand that lighting is often the missing piece in completing a truly immersive AV experience, and we're here to bridge that gap. Our team of architects, lighting designers and engineers can collaborate with you on your projects, providing the design expertise and support you need to create stunning and profitable illumination solutions. My background in electronic engineering and a lifelong fascination with technology have driven me to explore the cutting edge of innovation. This passion led me to co-found DesignLab, where we're constantly seeking new ways to elevate spaces and inspire those who inhabit them. We believe that collaboration is key to success, and we're excited to explore partnership opportunities with AV integrators who share our vision. Whether you need assistance with a specific project or are looking to expand your service offerings from high-end lighting, to museums and interactive solutions, we're here to help. We offer a range of services, including design consultation, specification assistance, and ongoing support. I'm looking forward to connecting with you and exploring how we can work together to create truly exceptional spaces. Feel free to reach out if you have any questions or would like to discuss potential collaborations.

I’m a proud Colombian that loves life, family, friends, music, sports, food, travel, nature & meditation. I have 20+ years of international experience in Sales, Trade Marketing & Marketing in different industries (Technology, Consumer Goods and Textiles). During this time I’ve had the privilege to travel around and also live in different Countries (Canada, India) which has given me the gift to know different cultures and value the relevance of building cross-cultural understanding across nations. In a nutshell, I’m really good at establishing Strategic Alliances and opening international Channels of Distribution in the Latin America & Caribbean Region, using my ability to build long term relationships with customers and peers, strategically deliver results, manage complex situations, and lead multicultural and multidisciplinary teams.