Delivering Experiential Digital Signage around the world. Local presence with a Global reach. Hablamos español!
Let’s #getCarriedaway
15+ years in the design engineer audiovisual industry with a focus on Corporate AV & video conferencing.
Minha Jornada Profissional no Mercado de Áudio e Vídeo
Experiência Total: Mais de 59.700 horas dedicadas ao mercado de áudio e vídeo.
Início da Carreira:
DJ desde 1994.
Vendedor em loja de CDs em São Paulo (1999).
Professor de Áudio na escola IAV: Ajudei a formar mais de 1.000 alunos entre 2000 e 2008.
Empreendedorismo e Indústria de Som (2008):
Gerente de minha própria empresa de locação de som.
Yamaha Musical do Brasil: Prestador de serviços nos treinamentos de mesas digitais durante o ano de 2008.
Experiência na Harman do Brasil (2011 a 2017):
Especialista de Produtos.
Participação na introdução de mesas de som digitais Soundcraft.
Participação em projetos de sonorização em estádios para a Copa do Mundo do Brasil.
Atuação em todo o Brasil, conhecendo diversas realidades e necessidades dos clientes.
Trabalho com marcas líderes: JBL, AKG, dbx, BSS, Soundcraft, entre outras.
Nova Jornada na Audio-Technica (2017 a 2019):
Desenvolvimento de mercado no Brasil e América Latina.
Expansão de conhecimento e rede de contatos na América Latina.
Trabalho elogiado em vários países, incluindo Paraguai, Bolívia, Colômbia, Argentina e México.
Musical Express (2019-2020):
Foco no desenvolvimento de habilidades comerciais em distribuição.
Rhox (Agosto de 2020):
Atuação técnico/comercial para ofertar soluções a clientes, utilizando conhecimento de mercado, comercial e de pessoas.
WDC Networks (Out/2020 a Nov/2023):
Atuação em cargo de gestão.
Gerente de Produto, fazendo a gestão das marcas Shure, Yamaha, LG e Leyard.
Expansão da gestão para produtos de vídeo.
Mais de 5.800 horas em gestão de produtos.
SigmaOne (Maio/2024 – cargo atual):
Atuação em cargo de gestão.
Gerente de Produto, fazendo a gestão, desenvolvimento de mercada para a SigmaOne com foco nas marcas Biamp e Shure.
Competências Adicionais:
Experiência em análise de dados e inteligência artificial.
Comprometido com qualidade, inovação e aprendizado contínuo.
Busca constante pelo aprimoramento das minhas habilidades.
Certificado CTS pela Avixa.
Eduardo Andres Travi
Product Manager - Video | Collaboration | Signage | Control Rooms, Footprint Global
AVLosopher & AVIator | Lateral Thinking hardwired | Happy to help attitude | Full-time Technologist. Still learning. Preventa, diseño, implementación y soporte de tecnologías de comunicación audiovisual de uso corporativo y educativo. Mas de 20 años de experiencia en tecnologías de comunicación audiovisual, colaboración, signage, control room. Pasión por lograr la felicidad del cliente, que es la satisfacción manifiesta en una relación de confianza y venta consultiva recurrente. Las mejores soluciones son aquellas que consideran la historia completa en lugar de solo una pequeña imagen.
UCC, Colaboración, Cartelería Digital, DOOH, pantallas LED, Videowalls, AVoIP.
Racheal Aye , CTS
Xchange Advocate EMEA Region / Audio Visual Presales Engineer, Blue crane communications (U) Ltd
About Me
I am a Certified Technology Specialist (CTS) with a background in Mobile and
Satellite Communication Engineering from the International University of East Africa
(IUEA). My passion for technology and curiosity led me to the audiovisual industry
during the COVID-19 lockdown. Since then, I’ve supported and led AV projects
across Uganda, including digital signage, video conferencing, e-learning studios, and
public address systems. I’m dedicated to raising awareness of AV technology in East
Africa and hold a Google Digital Marketing certification to enhance the promotion of
AV solutions in the region through media.
Skills and Expertise
Design and Proposal Writing: Crafting comprehensive and tailored AV solutions for clients.
Project Experience: Expertise in designing AV systems for stadiums, learning environments, boardrooms, and digital signage.
Technical Certifications:
AVIXA CTS (Certified Technology Specialist)
Dante Certification from Audinate Dante
Interests
As AVIXA's manager of editorial content, I bring to the role fifteen years of marketing experience and ten working predominantly in editorial and video content. I've spent many years in the entertainment industry working for Nickelodeon, Lucasfilm, Disney, and even a small theater in the heart of Florence, Italy. I love great stories and finding the right way to tell them. I am also a stop-motion animation aficionado who makes puppets and writes books. And if you have a food-related AV story, I'd love to hear it!
Hi everyone, I'm Freddy, Founder of MarketingForAV.com and Co-founder of DesignLab.
I've spent the last 15+ years in the AV industry, from designing award-winning systems to figuring out how to actually get those projects in the door.
The technical part? That's what most AV companies do brilliantly. The online visibility part? That's where I see incredible integrators lose projects to competitors with worse systems but better websites.
MarketingForAV.com exists because I got tired of watching talented AV professionals struggle to communicate their value online while generic marketing agencies tried to sell them strategies that don't understand RFIs, procurement cycles, or the difference between a corporate boardroom and a university lecture hall.
We're not a traditional agency. We come from AV. We've designed systems, quoted projects, and lived through the same sales cycles you face every day.
We speak your technical language: audio, video, control, lighting, collaboration, and immersive solutions. We understand your clients: corporate, education, government, hospitality, worship, and residential. And we know what actually moves a project from "we're interested" to "send us the proposal."
How we help AV companies across the United States:
SEO for AV Integrators → Show up when prospects search for solutions in your market → Optimize your site so decision-makers find you, not your competitors → Build content that ranks and converts
- Paid Advertising (PPC) → Target IT directors, facility managers, and procurement teams → Google and LinkedIn campaigns for your specific verticals → Turn ad spend into qualified conversations
- Content Marketing → Translate technical capabilities into buyer-friendly language → Case studies and service pages that build trust → Show how you solve real problems, not just product specs
- Website Development → Turn your site into a sales asset, not a digital brochure → Clear messaging, strong calls to action, built for conversion → Help visitors understand what you do in under 10 seconds
- Lead Generation Systems → Predictable pipeline instead of waiting for referrals → Combine SEO, PPC, and content tailored to your capacity → Designed for how AV projects actually get sold
We work with single-location integrators and multi-state service providers who understand that digital presence is no longer optional, but doing it with strategy and clarity still is.
If your AV company is ready to turn online visibility into qualified project opportunities, let's connect.
👉 info@marketingforav.com 🌐 marketingforav.com
I am a professional with nearly 20 years of experience in the corporate AV industry. My expertise includes the commercial area, the design of AV solutions and installations. As my academic background is architecture, I find it easy to design diagrams and projects. Our projects include solutions for videoconferencing rooms, auditoriums and control centers. We work in partnership with the main players in the world market, where through training we can achieve excellence in our solutions.
🎯 Role Overview
🔸AV Systems Designer / Solutions Architect
🔹Crafting bespoke audio-visual systems tailored to client needs.
🛠️ Core Responsibilities
🔸Designing customized AV solutions with precision and technical depth.
🔸Creating comprehensive technical documentation.
🔸Acting as a technical authority during business development.
🔸Managing multiple projects while balancing account managers' expectations.
💻 Specialization in Video Conferencing Platforms
🔸Expertise in designing AV systems for:
🔹Microsoft Teams Rooms, Zoom Rooms, Webex Rooms, Google Meet Rooms
🔧 Technology Stack
🔸Solutions built using leading AV brands:
🚀 Design Philosophy
🔸Integration of the latest corporate AV trends.
🔸Focus on innovation, security, and scalability.
🔸Incorporating networking and security into AV designs.
🔸Ensuring alignment with user experience through close collaboration with teams and clients.
A long-term AV enthusiast and professional, looking to expand knowledge about the Audio-Visual Industry to the next generation. A Balloon Pilot and Inflation Team Leader for Macy's Thanksgiving Day Parade.