Parabéns pelo texto.

Realmente é um grande diferencial no projeto quando o arquiteto ou engenheiro entende que o AV faz parte do projeto como um todo e que precisa ser analisado e planejado desde o início. Quando o AV é deixado de lado e só lembram no meio ou final do projeto, as adaptações que são feitas fazem com que o AV não tenha o impacto que poderia ter, além de não terem previsto o budget correto para o projeto.

Bom saber que temos profissionais como você se preocupando com o AV nos projetos!

Hi @Cristiano Mazza, CTS 

I fully agree with your perspective and would like to add some points, particularly from the Brazilian context.

In Brazil, we’ve seen a few AV schools over the years—some no longer exist, and others still operate, but most offer only informal education. These are optional courses that attract people who already have an interest in AV, rather than structured paths that can bring new professionals into the field. And even among these, the vast majority are focused on the entertainment segment rather than the installation and corporate AV market.

Speaking from personal experience, I started in AV as a DJ, without any real understanding of how broad and diverse the AV industry is. I eventually found a school in São Paulo called IAV (Instituto de Áudio e Vídeo), which offered a great course that covered audio fundamentals like frequency, phase, dB, signal flow, EQs, compressors, and microphones. However, the focus was entirely on the entertainment market—live sound, studio recording, and performance systems. That’s also where most students’ aspirations were: to work in live events, recording studios, or as PA and monitor engineers. Very few knew about the opportunities in installation AV, much less saw it as a career path.

Another challenge we face in Brazil is the quality of our public education system, which directly impacts the future of our workforce. If we already see a gap in IT professionals—even with universities and technical courses available—imagine the situation in professional audio, where formal education is almost nonexistent. Most people don’t even know that this industry exists beyond music and entertainment.

There’s much more to discuss on this topic, and several structural issues contribute to the shortage of AV professionals. I continue to do my part. After being a student at IAV, I spent six years teaching there and trained over 1,000 students. Later, as a product specialist for AV manufacturers, I kept teaching, helping professionals understand how to work with new technologies. Even now, as a product manager, I remain involved in education—whether it’s training our partners or helping bridge knowledge gaps in the field.

Unfortunately, the AV knowledge gap is still massive. And while plug-and-play, all-in-one solutions (like videobars) have simplified deployments, they’ve also contributed to a growing disconnection from core AV principles. That’s another important topic to address.

Regards, and it is always good to talk to you!!

Hello @Cristiano Mazza, CTS, thanks for sharing and congratulations on your initiative in this educational matter which is so important in our AV market.

Regards,

Luis Salgueiro

Hi! Thank you for sharing. It is really a very good topic. I've been driving my career from technical, to pre-sales to product manager ate distributors in Brazil. I've been connected to commercial team to improve the channel management.

Thank you for the free access and I am attending it. I will let you know what was my experience on the course.

Regards

Luis Salgueiro, ,CTS

Brazil