Andy was a deeply committed tech-head who had played with a broad range of AV technologies since well before there was something called AV. He hungered to know how and why things work, and stumbled on the fact that he had a talent for explaining what he'd learned, so he taught and wrote about all kinds of technologies, in books, magazines, manuals, seminars, and online. He worked in AV, broadcast, live production, IT, publishing, consulting, and events. In the early 2020s he wrote the new editions of the CTS, CTS-I, and CTS-D Exam Guides. The most fun part of what he did was the research into developing technologies to see how they could fit into the future of AV and IT. Most recently, he became heavily involved in initiatives to improve the sustainability of the technologies we use in the audiovisual industries.
Vale Andy Ciddor — AV.technology
A former Renaissance academic who traded in camera obscuras for the bright lights of modern AV. Currently serving as AVIXA’s Instructional Design Manager.
Integrated marketing communications professional specializing in the pro AV market. More than 25 years of agency experience working closely with manufacturers, distributors, and systems integrators by employing creative marketing, event management, public relations, and social media strategies that effectively build brands, reach intended audiences, and deliver results.
Started Journey as Live sound System Engineer For small AV company in 2007.
Then join one Dubbing studio and Done Some Movies Dubbing and Music Mixing Till 2008.
After 2008 Started working as Freelancer for Audio Jobs as Recording, Dubbing and Mixing engineer for regional language Music and Movies.
From 2010 corporate journey Started with Manufacturer of AV Acessories in India.
Till 2012 worked as Technical Marketing team Head for the Product developments and Possible solutions for Pro Audio and Video Industry Acessories.
After 2013 Started working for Pro Audio Industry Products as BDM for West India.
From 2016 Working as Individual Audio, Video and Acoustics Design Consultant for freelance projects across India and in global market.
I believe marketing should do more than make noise. It should make it matter.
Whether it’s driving demand, building brand heat, or giving sales teams something real to run with, I’m here to make sure marketing actually moves the needle.
At CTI, I lead a team of people who give a damn about results and relationships. From Pro AV to broadcast, mission critical spaces, and beyond, we create campaigns that build trust and drive growth. No cold DMs. No gimmicks. Just work that works.
What drives me?
The endurance mindset. I’m an athlete, a coach, and someone who believes showing up when it’s hard is what makes it count.
Let’s build something that lasts.
If you care about people, growth, leadership, or building brands that actually work, I’m all ears.
