About Mike Ross
Mike's illustrious career as a multi-award-winning Creative Technical Director is marked by his profound expertise in designing and executing large-scale fixed installations and live event projects that consistently redefine the frontiers of technology and innovation.
Over the span of more than two decades, Mike has meticulously honed his craft, amassing invaluable experience across a diverse range of industries, including live events, automotive exhibitions, financial expos, museums, science centres, and themed entertainment attractions. His ability to seamlessly adapt to these varied domains is a testament to his versatility and technical acumen.
Mike's extensive portfolio is an impressive showcase of his technical prowess, featuring a broad spectrum of projects, from intricately detailed small-scale endeavours to grand, technologically advanced installations. Collaborating with eminent institutions and corporate giants such as The Sphere – Las Vegas, Walt Disney Imagineering, Universal Studios, The Smithsonian Institute, The Adler Planetarium, The American Museum of Natural History, Apple, Barclays, Coca-Cola, Nike, Farah Leisure, Hyundai, Cedar Fair, Changi Airport Group, Merlin Entertainment, Dubai Parks and Resorts, and the BBC highlights the depth and technical diversity of his skill set.
What truly distinguishes Mike is his exceptional proficiency in merging creative artistry with cutting-edge technology. This intricate fusion is often overlooked in the industry, but it forms the cornerstone of his specialized skill set. Whether he's developing immersive environments that seamlessly integrate state-of-the-art audio-visual systems, interactive displays, and sensory experiences to educate and entertain or orchestrating intricate technical collaborations between creative and engineering teams, Mike consistently delivers projects that not only meet the highest technical standards but also captivate and engage audiences with unprecedented technical precision.
Mike's journey is a testament to his unwavering dedication to pushing the boundaries of immersive experiences and technical innovation. His visionary approach, complemented by his exceptional grasp of complex technical intricacies, has firmly established him as a luminary in the realm of creative and technical direction, setting new industry benchmarks and inspiring others to embrace the intricacies of technology and innovation.
Recent Comments
Fantastic article! Spatial design really is the ‘silent hero’ of theme parks.
I see more and more of these techniques being applied beyond parks, in museums, corporate spaces, even immersive rooms, to create meaningful experiences.
The next few articles in the series will dive into those spaces as well :)
Musuem AV is the new frontier for the industry, so cool!
And it's moving at an exponential rate, image what we'll be discussing in 2, 5 or 10 years from now?
This is a great article ! Coincidence that I just visited the Bible Museum in DC. There where a lot of instances of this technology being used. From interactive walls for kids to have an AR experience to whole projection mapped experience about the Old Testament stories. With a 3-D sound system, to integrating lights to show weather or story building. One of my favorite parts of the museum was the touchscreen tables that where able to share information about the various old scrolls that where found and you had to match it to other pieces, it was great to learn how to match these pieces of antiquity on a smart screen.
Thanks for sharing again! Love to see this technology being used to share history and storytelling!
The Museum of the Bible is a great example all this future tech being used in clever and innovative ways. I've yet to see it in person but all the feedback says it's amazing. Thanks for sharing.