Ingeniero Empresarial con especialización en centros de control. Actualmente lidero BRCO como Gerente General y también dirijo Control Rooms Academy. Mi pasión por la innovación y la excelencia en el diseño y la gestión de operaciones críticas me ha llevado a contribuir activamente en la comunidad global como Embajador de Avixa Xchange y SAVe. Con una trayectoria dedicada a la mejora de la eficiencia operativa y la implementación de tecnologías avanzadas, me especializo en optimizar los entornos de trabajo de los centros de control para mejorar la toma de decisiones y la gestión de crisis. A través de BRCO y Control Rooms Academy, me comprometo a desarrollar soluciones que no solo atiendan las necesidades actuales de seguridad y monitoreo, sino que también preparen a las organizaciones para los desafíos futuros. Invito a profesionales y organizaciones interesadas en elevar sus capacidades de monitoreo y respuesta a conectarse conmigo para explorar cómo podemos alcanzar nuevos niveles de excelencia operativa juntos.

Hi everyone, I'm Freddy, Founder of MarketingForAV.com and Co-founder of DesignLab. I've spent the last 15+ years in the AV industry, from designing award-winning systems to figuring out how to actually get those projects in the door. The technical part? That's what most AV companies do brilliantly. The online visibility part? That's where I see incredible integrators lose projects to competitors with worse systems but better websites. MarketingForAV.com exists because I got tired of watching talented AV professionals struggle to communicate their value online while generic marketing agencies tried to sell them strategies that don't understand RFIs, procurement cycles, or the difference between a corporate boardroom and a university lecture hall. We're not a traditional agency. We come from AV. We've designed systems, quoted projects, and lived through the same sales cycles you face every day. We speak your technical language: audio, video, control, lighting, collaboration, and immersive solutions. We understand your clients: corporate, education, government, hospitality, worship, and residential. And we know what actually moves a project from "we're interested" to "send us the proposal." How we help AV companies across the United States: SEO for AV Integrators → Show up when prospects search for solutions in your market → Optimize your site so decision-makers find you, not your competitors → Build content that ranks and converts - Paid Advertising (PPC) → Target IT directors, facility managers, and procurement teams → Google and LinkedIn campaigns for your specific verticals → Turn ad spend into qualified conversations - Content Marketing → Translate technical capabilities into buyer-friendly language → Case studies and service pages that build trust → Show how you solve real problems, not just product specs - Website Development → Turn your site into a sales asset, not a digital brochure → Clear messaging, strong calls to action, built for conversion → Help visitors understand what you do in under 10 seconds - Lead Generation Systems → Predictable pipeline instead of waiting for referrals → Combine SEO, PPC, and content tailored to your capacity → Designed for how AV projects actually get sold We work with single-location integrators and multi-state service providers who understand that digital presence is no longer optional, but doing it with strategy and clarity still is. If your AV company is ready to turn online visibility into qualified project opportunities, let's connect. 👉 info@marketingforav.com 🌐 marketingforav.com

David Keene is Owner and Executive Editor of digiDaybook, a media and content marketing consultancy for the AV industry. His extensive involvement in pro AV and digital signage includes content creation and team leadership for top industry players in all parts of the AV ecosystem: equipment manufacturers, publishers, trade associations, and service/solution providers. He can be reached at DavidKeene@digiDaybook.com @digiDaybook

Marketing content at ATEN International for Pro AV, KVM, PDU, and Consumer product lines; American living in Taiwan

Engenheiro de Telecomunicações com MBA TV Digital e Novas Mídias de Comunicação e MBA Serviços em Telecomunicações. Sólidos conhecimentos em Comunicação Unificada (UC) e certificado internacionalmente como Engenheiro de Vídeo Conferência (CVE - Certified Videoconferencing Engineer), desde 2001 vem atuando neste mercado com excelência.