At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.
Over 15 years of experience in fields of AV and Acoustics. Specialized in providing services such as AV Design, Acoustic Studies, Sound Systems Measurements and Fine Tuning.
PRO AUDIO, and AV Tech/Engineer for 30 years. Bilingual Spanish-English.
Hi everyone, I'm Freddy, Founder of MarketingForAV.com and Co-founder of DesignLab.
I've spent the last 15+ years in the AV industry, from designing award-winning systems to figuring out how to actually get those projects in the door.
The technical part? That's what most AV companies do brilliantly. The online visibility part? That's where I see incredible integrators lose projects to competitors with worse systems but better websites.
MarketingForAV.com exists because I got tired of watching talented AV professionals struggle to communicate their value online while generic marketing agencies tried to sell them strategies that don't understand RFIs, procurement cycles, or the difference between a corporate boardroom and a university lecture hall.
We're not a traditional agency. We come from AV. We've designed systems, quoted projects, and lived through the same sales cycles you face every day.
We speak your technical language: audio, video, control, lighting, collaboration, and immersive solutions. We understand your clients: corporate, education, government, hospitality, worship, and residential. And we know what actually moves a project from "we're interested" to "send us the proposal."
How we help AV companies across the United States:
SEO for AV Integrators → Show up when prospects search for solutions in your market → Optimize your site so decision-makers find you, not your competitors → Build content that ranks and converts
- Paid Advertising (PPC) → Target IT directors, facility managers, and procurement teams → Google and LinkedIn campaigns for your specific verticals → Turn ad spend into qualified conversations
- Content Marketing → Translate technical capabilities into buyer-friendly language → Case studies and service pages that build trust → Show how you solve real problems, not just product specs
- Website Development → Turn your site into a sales asset, not a digital brochure → Clear messaging, strong calls to action, built for conversion → Help visitors understand what you do in under 10 seconds
- Lead Generation Systems → Predictable pipeline instead of waiting for referrals → Combine SEO, PPC, and content tailored to your capacity → Designed for how AV projects actually get sold
We work with single-location integrators and multi-state service providers who understand that digital presence is no longer optional, but doing it with strategy and clarity still is.
If your AV company is ready to turn online visibility into qualified project opportunities, let's connect.
👉 info@marketingforav.com 🌐 marketingforav.com
Seasoned Executive with over 27 years experience in the Commercial Special Systems Technology Industry. A consistent profit driver. My experience lies in Operations & Project Management, Executive Sales & Business Development. Implementing internal business processes to increase gross margin, human experience, & strategic planning.
Adam Harvey, CTS
Solution Architect AV & Digital Media / Joint Chair LTSMG, University of Hertfordshire / LTSMG
Currently a Senior Solutions Engineer at Mechdyne Corporation. I started at Mechdyne as an AV Systems Designer from 2013-2018 where 90% of my projects were under-budget and delivered on-time. In 2020, I was listed as one of Commercial Integrator’s “40 Influencers Under 40”. I started in the AV Industry in 1998, running sound at my church and school in Bloomington, MN , and doing it professionally since 2000. I graduated from Iowa State University with a BS in Aerospace Engineering in 2009 where I worked as a local stagehand at CY Stephens Auditorium and Hilton Coliseum, as well as other freelance stagehand work in the Minneapolis area. Since 2022, Aaron has continued to work various events back at CY Stephens Auditorium and at other locations in the central-Iowa area.
Senior Director of Development for AVIXA in EMEA with over 20 years experience in AV and IT industries. Started off in sound engineering in the late 90s then pursued a career in IT. After working in web development I returned to AV and have not looked back! I do at times pine to work more directly with the amazing technology available today to help create great AV experiences but I do get to see them being shared and celebrated! I look forward to seeing many of those examples on the Xchange!