I work as a liaison between an organization and its clients to discern their needs to offer them the best services. I am an individual with 10+ years of work experience, working and consulting with Digital Media Houses, and Marketing & Events agencies. My strengths are in Ideation, Conceptualisation, Effective decision-making, Coordinating, and Executing projects. I currently lead the Marketing and Communication functions for Sigma AVIT, an Audio Visual System integration company with different verticals and cater to the digital, and on-ground marketing and communication needs. My keen interest in music and the other arts has enabled me to hone my creativity in this industry and keep up with its ever-changing landscape.
Experienced Marketing Manager with a proven track record in the information technology, F&B and services sector. Proficient in driving results through comprehensive Marketing Strategy execution, adept Campaign development and implementation, Account-Based Marketing (ABM), Demand and Lead Generation tactics, as well as impactful Brand Strategy formulation. I possess expertise in orchestrating dynamic Content Programmes, fostering fruitful Strategic Partner relationships, harnessing the potential of Social Media platforms, orchestrating seamless Event Management, optimizing CRM strategies, and navigating the realms of PR & Media.
I lead AVIXA’s Latin America marketing and communications initiatives and I look forward to making new connections on the Xchange.
When I first started in AV, I remember hearing how AV professionals really care about the human experience, not just the tech. And it's true! I love connecting the dots to help people find the AV resources they need, building communities where people come together and being a part of such a vibrant (and welcoming) industry.