Go to the profile of Brian Gorg

Brian Gorg (He/Him)

Executive Director, Digital Signage Federation (DSF)

Company Type

Industry Association

Department

Business Development Executive Office/Owner Meeting Planning

Language

English

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Joé Lloyd

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Recent Comments

Comment on Digital Signage in Waiting Rooms
Go to the profile of Brian Gorg
Brian Gorg
Aug 16, 2022

What other objectives can an organization address with waiting room signage?  Perceived wait time through entertainment, product placement and upselling are the most well known waiting room applications.  My favorite I have ever heard of is the promotion of self exams and preventive health maintenance towards a population not comfortable discussing issues with their family or even their doctors.  The issue was diabetes and the education not only opened up discussions in the exam room but also showed increase patient-initiated solutions to diabetic prevention or control.  What a service and well worth the investment in the educational content.

Details

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