Footprint is an integrated business development and marketing agency committed to providing a comprehensive solution for brand introduction, channel development, and management, and marketing support. Our mission is to facilitate sustainable geographical expansion for our vendors by collaborating with local industry experts. What sets our agency apart is its unique ability to offer a multi-tiered suite of services tailored to the specific needs of our partners and customers. We are dedicated to delivering exceptional value through our expertise and personalized approach.

Hello everyone! I'm very happy to be a part of this community! As a market developer and a marketing professional with focus in the AV industry, I'm always searching for new solutions that work for the technological ecosystem. I'm proud to say that I'm part of Molver Technology, end-user services integration company. I would love to hear more from everyone at AVIXA Xchange. Let's get in touch! :) 

AVIXA Chairman of the Board

Fernando Cajal is an accomplished International Business Director at GESAB Control Rooms with a remarkable career spanning over 15 years across diverse international industries. His extensive B2B expertise encompasses the realms of negotiation, project management, business planning, and the effective management of distribution channels. Under his leadership, strategic initiatives have resulted in the establishment of commercial showrooms and robust sales channels on a global scale. Notably, Fernando has played a pivotal role in the successful execution of key milestone projects, including the emergency CCR 911 in Makkah, Riyadh Metro, EC3 Dubai, STC UNOC, and numerous others. A native Spanish speaker with a technical business proficiency in English, Fernando excels in cultivating enduring client relationships and delivering solution-driven outcomes within multifaceted international contexts. Leveraging his combined background in Control Rooms industry expertise spanning the last decade and his architectural profile, complemented by diverse comprehensive trainings, Fernando possesses an exceptional understanding of Control Room design, ergonomics, health in work space, international standards compliance, audiovisual technology, and other pivotal facets crucial for the successful deployment of Operation Centers.

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here. 

Our Community Spotlight highlights some of the most prominent, active users in the AVIXA Xchange community. These quick interviews touch on hot topics within the AV industry right from the minds of experts in their respective fields.

Somos la comunidad de profesionales creativos que utilizan la tecnología para crear experiencias integradas. AVIXA es la Asociación de Experiencia Audiovisual e Integrada, productora de ferias comerciales InfoComm en todo el mundo, copropietaria de Integrated Systems Europe y la asociación comercial internacional que representa a la industria audiovisual.

I’m a proud Colombian that loves life, family, friends, music, sports, food, travel, nature & meditation. I have 20+ years of international experience in Sales, Trade Marketing & Marketing in different industries (Technology, Consumer Goods and Textiles). During this time I’ve had the privilege to travel around and also live in different Countries (Canada, India) which has given me the gift to know different cultures and value the relevance of building cross-cultural understanding across nations. In a nutshell, I’m really good at establishing Strategic Alliances and opening international Channels of Distribution in the Latin America & Caribbean Region, using my ability to build long term relationships with customers and peers, strategically deliver results, manage complex situations, and lead multicultural and multidisciplinary teams.

Hi everyone! i´m very happy to be part of this community! I´m Camila, Head of Marketing at Newtech. I´ve been part of this profession for 10 years, going through different industries and now I have been in the AV industry for 4 years and counting! I am very excited about all the innovation and constant evolution that this field brings. It is quite a challenge for us marketers. I would love to hear more from everyone at Avixa Xchange. Let's get in touch!

¡Hola a todos! Estoy encantada de ser parte de esta comunidad. Soy Virginia, Gerente de Marketing y Relaciones Globales en Proyecciones Digitales – GPA Argentina y Uruguay. Con 13 años de experiencia en la industria AV, me apasiona la innovación, el arte y todo lo que impulsa nuevas formas de crear y conectar. A lo largo de mi carrera, he buscado integrar la interculturalidad y la sustentabilidad en cada proyecto, porque creo que solo con una mirada consciente y diversa es posible generar un impacto real y duradero.

Soy una empresaria colombiana con más de 18 años de experiencia liderando proyectos en los sectores de eventos, tecnología audiovisual y sostenibilidad. Fundé De Las Abuelas, una empresa de catering corporativo con enfoque sostenible que atiende eventos en Bogotá y Medellín, y desde hace 5 años hago parte del equipo directivo de Integración AV, integrador audiovisual líder en Colombia y América Latina. Mi enfoque combina estrategia, gestión empresarial, desarrollo de mercados y un profundo compromiso con la educación y el impacto social. Creo firmemente en el poder de la tecnología AV como puente entre las personas, facilitador de aprendizajes y motor de transformación. Soy miembro del Board de SAVe (Sustainability in AV) y parte del Latam Content Advisory Group y del Advisory Sustainability Group de AVIXA desde donde promuevo una industria más inclusiva, profesional y sostenible. Me apasiona conectar personas, construir comunidad y convertir ideas en acciones concretas que generen valor real.

At GESAB we are specialized in the conceptualization, engineering, design and implementation of comprehensive projects for control and decision centers. We know the needs of 24/7 critical environments for which we provide efficient solutions that are 100% personalized both at a technological level and technical furniture. In addition, we are specialists in Data Centers, corporate meeting rooms, KVM and audiovisual solutions offering customers innovative solutions with high added value through a highly professional and qualified team, committed to the objective of providing an excellent service and adapted to each need. ********** En GESAB estamos especializados en la conceptualización, ingeniería, diseño e implementación de proyectos integrales para centros de control y decisión. Conocemos las necesidades de los entornos críticos de trabajo 24/7 para los que aportamos soluciones eficientes 100% personalizadas tanto a nivel tecnológico como de mobiliario técnico. Además, somos especialistas en Data Centers, salas de reuniones corporativas, KVM y soluciones audiovisuales ofreciendo a los clientes soluciones innovadoras de alto valor añadido mediante un equipo altamente profesional y cualificado, comprometido con el objetivo de dar un servicio excelente y adaptado a cada necesidad.

AVLosopher & AVIator | Lateral Thinking hardwired | Happy to help attitude | Full-time Technologist. Still learning. Preventa, diseño, implementación y soporte de tecnologías de comunicación audiovisual de uso corporativo y educativo. Mas de 20 años de experiencia en tecnologías de comunicación audiovisual, colaboración, signage, control room. Pasión por lograr la felicidad del cliente, que es la satisfacción manifiesta en una relación de confianza y venta consultiva recurrente. Las mejores soluciones son aquellas que consideran la historia completa en lugar de solo una pequeña imagen. UCC, Colaboración, Cartelería Digital, DOOH, pantallas LED, Videowalls, AVoIP.