Industry Leaders Unite to Launch OpenAV Cloud

In the digital age, museums have ceased to be spaces solely dedicated to the passive contemplation of cultural objects. The integration of innovative technologies and artificial intelligence (AI) has revolutionized the way visitors interact with these environments, providing more personalized, accessible, and immersive experiences.
Ubiquitous computing, a concept developed by Mark Weiser, proposes that technology should integrate so seamlessly into the environment that it becomes practically invisible. According to Weiser, the most effective technologies are those that disappear, allowing users to focus on what they want to do rather than on the devices they are using (Sánchez Martelo, 2015).
In modern museums, this principle is clearly reflected. Through the use of sensors, beacons, and other location technologies, museums can personalize each visitor's experience without them even being aware of the presence of these systems. For example, a museum can automatically adjust the content of an exhibition based on the visitor's profile or previous interactions, creating a unique experience tailored to their interests.
Another principle of Weiser, “the best equipment is a silent and invisible servant,” also comes to life in today's museums. Devices like interactive screens and digital kiosks allow visitors to access detailed information without interrupting the flow of their visit. These tools offer multimedia content which enrich the narrative without being intrusive.
Over time, the concept of ubiquitous computing has evolved into what we now refer to as ambient intelligence. This term refers to the integration of technologies that are not only invisible but also intuitively interact with users to enhance their well-being (Fractalia Systems, n.d.).
In the context of museums, ambient intelligence involves creating smart environments that dynamically adapt to visitor behavior. These technologies not only provide relevant content but also improve accessibility, offering personalized options for individuals with special needs. Additionally, they allow interaction in multiple languages, enabling people from different cultures to fully enjoy the experience.
Mobile devices are another key tool in this transformation. Through applications, visitors can interact with museums in real time, accessing personalized audio guides, scanning QR codes for additional information, or following recommended tours based on their visit history. The ability to have museum content in the palm of their hand allows for a much more interactive and participatory experience.
The main benefits of integrating smart technologies in museums are:
For technology to truly enrich the experience in a cultural space, it is essential that its design is user-centered. Museums must ensure that technology serves the narrative and visitor experience, rather than becoming a distraction. The key lies in integrating technology in a way that complements the space and content, enhancing interaction without overwhelming the visitor.
The evolution of technology has profoundly changed the way museums and cultural spaces operate and interact with their audiences. By integrating discreetly and adaptively, these technologies enrich the public's experience and make museums more accessible and attractive to different generations. However, the success of their implementation depends on intelligent design that balances cultural narrative with technology, ensuring a more enriching and meaningful experience for the audience.
References:
Sánchez Martelo, C. A. (2015). La computación ubicua: omnipresencia en los sistemas de información. Tecnura, 19(1), 121-128. https://www.redalyc.org/pdf/2570/257059815010.pdf
Fractalia Systems. (n.d.). Computación ubicua: aplicaciones que mejoran nuestro bienestar. https://fractaliasystems.com/computacion-ubicua-aplicaciones-mejoran-nuestro-bienestar/
¡Hola a todos! Estoy encantada de ser parte de esta comunidad.
Soy Virginia, Gerente de Marketing y Coordinadora de Relaciones Globales en Proyecciones Digitales – GPA Argentina y Uruguay. Con 13 años de experiencia en la industria AV, me apasiona la innovación, el arte y todo lo que impulsa nuevas formas de crear y conectar. A lo largo de mi carrera, he buscado integrar la interculturalidad y la sustentabilidad en cada proyecto, porque creo que solo con una mirada consciente y diversa es posible generar un impacto real y duradero.
We and selected partners, use cookies or similar technologies as specified in the cookie policy and privacy policy.
You can consent to the use of such technologies by closing this notice.
Please sign in
If you are a registered user on AVIXA Xchange, please sign in