Photo Credit: Inavate
According to a recent study by Tata Comms Media, global corporations are increasingly viewing video as an essential part of their communications strategies with customers, investors, and employees. Notably, nearly half of these companies are expanding their budgets in this area by over 50%.
Key Findings from the Report
Importance of Video: A staggering 99% of survey respondents acknowledged the importance of online video for their organizations moving forward. Nearly half (48%) consider it critical.
Increased Video Use: 92% of organizations plan to ramp up their video usage in the next two years.
Budget Allocations: 46% of organizations increased their video budgets by more than half in the past two years, with 44% planning similar increases in the coming two years. Only 2% have not increased their budgets, underscoring the broad consensus on the value of video.
Discover the motivations for investment, the priorities in online video, and more by visiting:
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I’m agree with this data, I also perceive this increase, lately we have had constant demand of video solutions, from control room, commercial video distribution and digital signage to large display for corporate
This article nails it—video is no longer just a “nice to have” for companies; it’s now a critical tool for communication and engagement. Seeing nearly half of organizations significantly boosting their video budgets is proof that the AV industry is entering an exciting phase. Livestreaming events being a top priority also shows how much companies value real-time interaction. It’s a great time for AV professionals to step up with innovative solutions to match this growing demand. The future of corporate AV is looking bright!