Social media has the ability to spark an ever-evolving conversation in real-time. This opportunity calls for brands to implement strategies that are not only reactive, but proactive, especially in times of crisis.

With natural disasters seemingly abundant in recent weeks, proper engagement on a community front requires both qualitative analysis and technological insight to narrow down the clutter of social media traffic. For example, meteorologist James Spann mentioned the curation and detail necessary in delving into weather-related social posts. To ensure consistency and reliability, meteorologists can dive deeper into these posts, uncovering metadata from photos which indicate date, time and location of where these files were developed.

No matter the situation, brands must be able to discern and convert these experiences into a positive social media engagement. A way forward for brands is to take some time to discover and learn about a chosen social media platform’s history, basic rules, and best practices. As social media guru Gary Vaynerchuk once said, “with instant access…there is no such thing as undivided attention anymore.” The social media storm in our lives has become a competitive marketplace for ideas and attention, inspiring all brands to implement proper strategy to survey the course.

With that being said, I look forward to engaging with new clients and even newer ideas in the realm of social media.