McDonald's McDrive in Germany

The almost 1,000 McDonalds restaurants with McDrive in Germany arenow equipped with LG High Brightness Displays. Almost all drive-thru locations receive the new wind- and weatherproof, sunlight-compatible digital signage displays.

May 13, 2022

Craig Keefner

Director, Association Kiosk Manufacturers

Liked by Lisa Matthews, CTS - AVIXA and 1 other

In total, more than 4,000 LG full outdoor screens of the XE4F series with full HD resolution in 16: 9 format will be installed by the end of 2021. At least three 55-inch devices are installed per restaurant, which are set up in portrait format directly next to or behind one another in the entrance area. There is also a stand-alone 49-inch device that is also installed vertically. All displays dynamically present the McDonald’s menu offerings.

According to LG, the anti-reflective IPS displays show a brilliant picture with a luminance of 4,000 cd / m² even in the direct midday sun – thanks to the viewing angle of 178 °, even when the guests are looking at it from the side. The slim frame makes it easier to place the screens next to each other in a visually appealing way. Outdoor screens have to be extremely robust, so protection class IP56 should guarantee protection against dust and strong water jets. The hardened laminated protective glass with the highest IK10 certification prevents mechanical damage. LG also supports HDBaseT, a technology that has so far been little used in professional digital signage, which sends all data, signals and power over a single cable.

“LG Electronics convinced us with high-quality technology and a great team,” says Giovanni Gallo, Department Head Restaurant Innovation at McDonald’s Germany. “Together we have found an ideal solution for the further digitization of our McDrive restaurants in Germany.”

“Our team was able to convince McDonald’s through first-class cooperation across all disciplines and with great support from the entire company management”, emphasizes Frank Brühne, head of the business development team at LG Information Display in the DACH region. “We worked closely with external partners.”

Invidis Insight — The role of DriveThru sales has changed significantly outside of North America since the pandemic broke out. While 80% of guests in North America use the DriveThru, it was the other way around in Europe and Asia: 80% of guests ordered directly in the restaurant. But the trend is clearly towards DriveThru, too, and here digital signage plays a decisive role in the ordering process; dynamic AI-controlled content enables an optimal customer journey.

YouTube teaser video

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Craig Keefner

Director, Association Kiosk Manufacturers

I manage an association comprised of digital kiosks manufacturers, digital signage software and hardware, digital credentialing and more. Members include LG, Intel, Panasonic, Samsung, Peerless-AV, Nanonation, Olea Kiosks, Kiosk Information Systems, 22 Miles and many more. We cover multiple industry segments including kiosks, digital signage, menu boards, thin client, automated retail, EMV Point-Of-Sale, EV Charging and more. In my role as Executive Director for the Kiosk Association, I work with the U.S. Access Board (we meet once a year in DC), Canada ADA agencies and the PCI SSC regulatory organization.

My customers over the years which I was primary dev support for include Verizon Wireless and their bill pay kiosks (around 5000), AT&T bill pay systems and Comcast self-pay stations. I helped develop the MPOG large screen multi-player simulation hubs for the Army Recreational program (ARMP).

My top level site is https://industrygroup.org

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Michele Hill

almost 2 years ago

This is awesome - thanks for sharing! I've been starting to see some updates to other drive-through chain restaurants here in the US, which helps vastly enhance the experience!