A network from AVIXA
Integrated Systems Europe (ISE) in Barcelona has firmly established itself as the world’s most important trade show for professional AV, digital signage, and systems integration—and its relevance to self-service and kiosk technology continues to grow every year.
What began as an AV-centric event is now a global showcase for connected experiences, AI-driven interaction, and software-defined infrastructure that directly shapes retail, transportation, healthcare, hospitality, and public-space deployments.
Date: Feb 3-6
ISE is no longer just about screens and speakers. It is increasingly about how people interact with technology in physical spaces—a core concern for kiosk manufacturers, software providers, and systems integrators.
Key areas of overlap include:
Digital signage as a transaction surface, not just a display
Touch, voice, and computer vision interfaces
AV over IP and remote device management
AI-enabled content personalization
Smart spaces and integrated environments
Accessibility, usability, and inclusive design
For self-service deployments, these technologies define how kiosks, menu boards, wayfinding displays, and unattended systems evolve from static endpoints into intelligent, adaptive platforms.
Search and attendee interest around ISE consistently clusters around a few high-value themes:
Digital signage remains one of the most searched and heavily trafficked topics tied to ISE. The focus has shifted from hardware to:
Content orchestration
Real-time data integration
Retail media networks
Audience measurement and analytics
For kiosk deployments, signage is increasingly transaction-adjacent, supporting ordering, upsell, queue management, and wayfinding.
Artificial intelligence is now embedded across the show floor:
AI-driven content scheduling
Computer vision for audience analytics
Voice interaction and natural language interfaces
Predictive maintenance and remote monitoring
These same AI capabilities are rapidly becoming standard expectations in self-service kiosks and unattended retail.
ISE attracts strong search interest around:
AV-over-IP platforms
Cloud-managed AV systems
Networked displays and endpoints
This mirrors trends in kiosk fleets, where remote management, scalability, and uptime are mission-critical.
ISE’s “smart spaces” focus aligns directly with:
Smart airports and transit hubs
Hospitals and clinics
Stadiums, venues, and theme parks
Mixed-use retail environments
Kiosks and interactive displays are increasingly first-class components of these integrated environments, not standalone devices.
The move to Fira de Barcelona Gran Via continues to elevate ISE’s global stature. Barcelona offers:
Easy international access
Strong European and APAC participation
A growing reputation as a smart-city and innovation hub
For global kiosk manufacturers and solution providers, ISE is often the most efficient way to engage European buyers, integrators, and public-sector decision-makers in one place.
For those in self-service, kiosks, and unattended retail, ISE provides early signals on where the market is headed:
Displays becoming interactive endpoints
Software overtaking hardware as the primary value driver
AI becoming embedded, not optional
Accessibility and compliance moving from checkbox to design requirement
AV, IT, and OT converging into a single ecosystem
ISE Barcelona is no longer adjacent to the kiosk and self-service industry—it is increasingly upstream from it.
The technologies showcased at ISE shape how kiosks are designed, managed, secured, and experienced worldwide. For anyone serious about the future of digital signage, interactive displays, and intelligent self-service, ISE is not optional—it’s essential.
BrightSign (4S150)
Category leader in digital signage media players; deeply embedded in retail, QSR, and kiosk ecosystems.
Scala (STRATACACHE) (2Q220)
Enterprise-grade digital experience platform powering global retail media and self-service touchpoints.
SpinetiX (4S400)
Signage OS + media players known for reliability and secure deployments in public environments.
ScreenCloud (4C600)
Fast-growing cloud signage CMS with strong traction in distributed retail and workplace signage.
signageOS (4M700)
Critical middleware layer enabling hardware-agnostic digital signage at scale.
Prestop (2U600)
One of Europe’s strongest pure-play self-service kiosk manufacturers.
Elo (Zebra Technologies) (2Q800)
Foundational touch technology for kiosks, POS, healthcare check-in, and industrial HMI.
Intuiface (4M600)
No-code interactive experience platform widely used in kiosks, wayfinding, and brand activations.
Kuori (4S200)
Nordic-designed kiosks and rugged self-service terminals with strong outdoor credibility.
ProDVX (2J100)
Secure Android-based interactive displays purpose-built for public-facing deployments.
Giada (4E350)
AIoT and edge computing specialist tightly aligned with digital signage and self-service.
AOPEN (4J500)
Established signage and media player OEM with ChromeOS and Windows edge deployments.
AAEON (4G200)
Industrial AI edge computing powering kiosks, EV infrastructure, and smart city deployments.
Qbic Technology (2V700)
ARM-based industrial compute designed for unattended retail and smart signage.
Shuttle (4B280)
Fanless and small-form-factor PCs widely used behind kiosks and digital displays.
Samsung Electronics (3F500)
Dominant force across signage, interactive displays, and large-format public installations.
LG Electronics (3K100)
OLED, LED, and commercial display innovation shaping next-gen interactive environments.
Leyard / Planar (3A390)
High-end LED video walls increasingly deployed as interactive and transactional surfaces.
Daktronics (3D100)
Large-scale digital display infrastructure relevant to transit, venues, and public spaces.
ISE Invitation Code
The Industry Group (aka Kiosk Association) comprises various related technology sites and news feeds from kiosks to digital signage to POS and Smart City. Retail Automation and EV Charging are others. Self-service technology (SST) is a type of technology that allows customers to perform various tasks without the assistance of a human. SSTs can bring many benefits to both customers and businesses, including cost savings, improved efficiency, and better customer experience.
The Kiosk Association comprises companies involved in self-service, digital signage, digital menus, outdoor technology, kiosks, point-of-sale, smart city, healthcare, telehealth, voice order, thin client, EV charging and retail automation.
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