One of the greatest challenges within local government is how to effectively communicate to the public in a way that keeps them informed, engaged and connected. Digital signage, once a novel, high-cost option, has evolved to become one of the most effective tools in the toolkit to help municipalities and local government services bring information to the public.
The use cases for digital signs for government, municipalities and special office locations like DMVs are compelling, with some serving people in unexpected ways. Let’s break them down.
Networked, digital signage helps bring people together, serving as a community’s connective thread. From the DMV to police stations, rec halls to city halls, and across libraries, parks and camps, keeping your city connected across all government locations creates a more confident, unified community.
Within a government setting, effectively informing people on a need-to-know basis stimulates engagement and establishes trust. Digital signage clearly points people on where they need to go, how to apply for services, informs on when deadlines and events are near, and often why municipal policies exist. This breeds credibility and gets everyone on the same page to cooperate for the greater good of the community. For employees, it removes the burden of ensuring that important information is noticed by everyone. With digital signage, the messaging can be everywhere.
This becomes even more important for specific use cases such as informing people where they are in a waiting queue (setting expectations), guiding them through buildings (removing confusion), informing them of upcoming events (getting the public involved) and reminding them of special city operations like road closures and reconstruction of roadways.
Government buildings tend to be larger, with both employees and visitors coming in and out of them often, so directories and wayfinding maps become great tools to help them navigate the building. When you provide self-service applications like this, you create an environment where visitors feel welcomed throughout your facility.
Continue Reading: https://www.carouselsignage.com/case-studies/build-stronger-communities
@Carousel Digital Signage
For me, the examples of how Digital Signage can help connect the community are the most interesting ones. It's amazing how this tool can connect people to the government, stimulating engagement and establishing trust.
What about you? What examples do you like most?