High-quality corporate content improves the look and feel of a brand’s overall communication style — delivering a more positive brand perception and a stronger brand identity. 

It also has other surprising and welcome impacts. Upgrading AV setups affords better content control and agility, leading to cost savings and an improved bottom line. 

Here’s how companies are achieving this:

Improving connectivity in corporate AV setups

Modern AV setups streamline an organization’s connectivity. It allows broadcasts, training videos, and presentations to be shared smoothly across multiple locations in real time. For example, a CEO's town hall can be live-streamed globally, conveying critical messages to everyone simultaneously. Financial quarterly reports can be presented to stakeholders worldwide, in a polished and professional delivery. 

To truly achieve this, upgraded AV systems must integrate smoothly with existing infrastructure, allowing teams to collaborate effectively and deliver consistent content. This consistency makes sure that all employees and stakeholders, regardless of location, receive the same high-quality experience and can connect with the information conveyed.  

Virtual studios make top-quality content easier to make 

Until now, complexity and resource demands have hindered the production of high-quality content. But technological advancements have simplified the process, making it easier than ever to create standout content.

Virtual studios lead this shift, empowering corporations to engage and resonate more effectively. At Ross Video, our partnership with AVIXA TV to broadcast live from Infocomm 2024 demonstrated this in action. We produced and live-streamed seven episodes from the AVIXA TV studio, reaching a global audience with real-time demonstrations and presentations.

If you want to create exceptional corporate content, here’s how to do it:

• Voyager with XR studio:
  Voyager gives you the power to create stunning virtual environments using Augmented Reality, Virtual Studio, and XR Virtual LED workflows, supporting customization, flexibility, and scalability.
  
  

• Voyager Trackless Studio:
  Create photorealistic environments with a green screen using Epic Games Unreal rendering engine, allowing for virtual sets without complex camera tracking. With a simple interface, it requires minimal technical expertise
  

• Virtual Studio by Rocket Surgery:
  Create high-end virtual productions with the creative service arm of Ross Video.  The Rocket Surgery team are experts in graphic and virtual asset design, graphic & virtual integration with various Ross technologies, high-end virtual production, pulling it all together with custom control system development.

• Studio Robotic Camera Systems:
  Enhance creativity and production efficiency with state-of-the-art robotics like the X-Series, Artimo, and Furio. These systems offer the most complete studio robotics solutions, whether you need the smoothness of a track-based system, the flexibility of a free-roaming pedestal, or the simplicity of a pan & tilt head. They deliver precise, repeatable Augmented Reality and Virtual Reality tracking data, integrating seamlessly with Ross Voyager or third-party render engines.
  

• Studio Robotic Control Solutions:
  These systems enable precise, automated control of cameras and equipment, including AI-driven facial and body detection, which is essential for producing consistent, high-quality content in a studio setting.

As your team’s skills grow, you can expand your virtual studio, scaling content efforts while adapting to new workflows.

Gain control and efficiency with in-house production

Integrating advanced AV technology, like virtual studios, into your corporate workflows allows you to gain greater control over your creative and operational processes. Currently, 48% of content marketing and 43% of video design and animation are outsourced to outside companies. Bringing these capabilities in-house means faster turnaround times and quicker responses to changing needs – efficiencies that deliver immediate benefits.

Because your in-house team is already aligned with your brand, they can make more informed creative decisions. In the long run, upgrading AV technology enhances flexibility and efficiency while saving costs. 

Ready to shape your AV strategy for success?

Upgrading AV technology is a strategic investment that can strengthen your firm’s bottom line. High-quality content made with advanced solutions like virtual studios amplifies the reach and impact of your communications. By bringing production in-house, you gain greater control, speed, and creativity while reducing costs in the long term.

Interested in elevating your AV setup? Contact Ross Video’s production experts here.