During this session, Dana Jelter and Michelle Muggli from AVIXA explored how Xchange simplifies connecting with your target audience.

🎤 AVIXA Xchange Session Recap: Content Creation Tips & Tricks

Key Theme:
You don’t need to be a professional writer or marketer to make an impact on AVIXA Xchange. This session focused on how small actions—like a comment or a short post—can lead to real opportunities in our industry.

Highlights:

💬 Small Actions = Big Wins
Engaging doesn’t need to be a heavy lift. Even a simple “Great article—thanks for posting!”  can lead to a connection. Users have landed freelance gigs or full-time roles through consistent activity on Xchange.

📣 Your Network Is Already Here
Xchange has 24,000 registered users and sees over 100,000 views per month. It's a growing, active community where you can be seen by the right people just by joining the conversation.

📌 Start Small:

• Register if you haven’t already.

• Browse the Activity Feed for trending posts.

• Comment on something that resonates.

• Reach out to Michelle or Dana directly—they’re here to help!

🧠 SEO + AEO Tips (Answer Engine Optimization)

• Google is changing, but quality still wins. The new "AI Overviews" pull from strong, clear content.

• Optimize by:

  • Answering a clear question early in your post.

  • Using headers, bullet points, and relevant keywords.

  • Embedding media (video, images) where it adds value.

  • Keeping fluff to a minimum—get to the point.

🔗 Boost Partner Marketing

• Co-author articles with partners or clients for shared bylines.

• Tag collaborators in posts to show real-world synergy and boost visibility.

• Leverage Xchange rooms to target specific audiences like AV/IT, digital signage, conferencing, and more.

🧰 Behind the Scenes: Editorial Support

• All content is reviewed lightly to ensure it meets community guidelines.

• Great posts may be selected for AVIXA newsletters (Broadcast, AV/IT, Digital Signage, Conferencing & Collaboration).

• Want to be featured? Send your post to Michelle or Lisa—they may be able to help give it a boost!

💡 Feature Update: The Activity Feed

• New “Activity Feed” gives users a scrollable, LinkedIn-style view of fresh content.

• Great for discovering relevant posts quickly—filter by interests, too.

👀 What’s Next for Xchange?

• More tools for easier engagement.

• Continued updates based on user feedback—so don’t be shy! Dana and Michelle are actively listening and available.

🗣 Room for New Rooms?

• Got an idea for a room that doesn’t exist yet—like “AI in AV”? Reach out. New topic areas can be created based on community interest.

🔑 Final Takeaway:

Xchange is about access and authenticity. Whether you're sharing a thought, co-authoring content, or just reading what's trending, there's a place for you—and real opportunities waiting. It's free, it's growing, and it's built for the AV community.

Now’s your turn:
👉 Sign up
👉 Comment on a post
👉 Message a peer

🧩 Bonus Takeaways: Advanced Xchange Strategy Q&A

Q: Do personal profiles get more visibility than provider profiles?
A: Not really—it all comes down to content quality. That said, provider profiles often lean more “salesy,” which are less likely to be picked up for AVIXA newsletters or editorial boosts. The winning combo? Use provider pages for brand-level presence, but make sure your posts focus on education and thought leadership, not just product promotion.

Q: What’s the best way to repurpose blog content on Xchange?

A: You’ve got options:
✅ Repost the full article (with a canonical link back to your site).
✅ Or create a truncated version—think of it as a teaser or TL;DR—with a link to the original post.

Tips for repurposing smartly:

• Don't bait-and-switch. Give users enough meat in your Xchange post to feel satisfied.

• If they’re truly interested, they’ll click through.

• Canonical tags are supported and followed, so your site gets SEO credit. Win-win.

Q: Do Xchange links help SEO?
A: Yes—they’re follow links. This means links from Xchange to your site pass SEO authority. Posting high-quality content here can genuinely help your site's visibility.

Q: How do I set up a provider profile?
A: Head to the Xchange homepage. Just below the hero image, there’s a “Build Your Brand” box. Click the link to claim your free provider profile.

📣 Final Call to Action

Whether you’re posting as yourself or as a brand, the key is to be real, be helpful, and be visible. And if you’ve got questions, ideas, or even just want a second opinion on your content strategy—Lisa and Dana are just a message away on Xchange.