At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

Powering Projects With Precision AV Delivery | Proud Finalist – AV Awards 2025, AV Professional of the Year

N°1 in Digital Signage Solutions It takes 5 seconds to grab someone’s attention. You can’t expect to do that without great content. With the easy and intuitive SpinetiX ARYA™ cloud CMS coupled with the robust line of SpinetiX digital signage players, you create and publish spectacularly visual messages for any display reliably in minutes. At SpinetiX, we inspire businesses to unlock the potential of their story. We believe in the power of digital signage as a dynamic new storytelling platform to engage with people. For more than 15 years, we have been constantly innovating to deliver cutting-edge technology that helps our customers shine. Engineered in Switzerland, our comprehensive suite of solutions empowers businesses to realize their full potential. Whether you’re looking for a plug & play solution to bring your story to life or a fully customized solution to captivate your audience, SpinetiX is your partner to successfully grow your business. DISCOVER OUR SOLUTIONS   Get News and Updates from Spinetix SUBSCRIBE TO OUR NEWSLETTER   Earn CTS RUs with the SpinetiX Digital Signage Academy Courses The SpinetiX Digital Signage Academy program offers a full range of training services and is the only global professional certification within the digital signage industry. Whatever your background, you can achieve the proficiency you need to work successfully with SpinetiX products and solutions. Take advantage of our wide offering – start your learning journey today! FIND SESSIONS AND REGISTER

Works for Queen Elizabeth II Centre, Westminster, London in the Studio Visual and Event IT department.

Bill Larsen, CTS, serves as District AV Technology Coordinator for ISD 197 (West St. Paul-Mendota Heights-Eagan, Minnesota), managing AV services across nine buildings including two high schools, two middle schools, and five elementary schools. He holds the CTS credential from AVIXA and serves as a Subject Matter Expert for CTS exam development. Bill is the founder of Backstage Essentials LLC, an independent consulting practice focused on K-12 performance space and AV systems. His forthcoming book, Backstage Essentials: Skills for Stagehand Technicians in Live Event Production, is being published by Routledge/Taylor and Francis in 2026. He also serves as Education Coordinator for IATSE Local 490 and brings more than 30 years of experience in educational technology and live event production.

George “Red” Fournier, CTS, serves as Vice President of Technical Services for Laia Technologies North America, leading the company’s technical strategy, partner enablement, and product‑integration initiatives across the U.S. and Canadian markets. With over 40 years in audiovisual engineering, systems design, and unified communications, Red works closely with Laia’s global product and development teams to ensure the company’s camera and software ecosystem delivers seamless, reliable, and customer‑centric experiences. His ability to blend deep engineering expertise with real‑world integrator insight makes him a trusted voice in translating emerging Laia technologies into practical, scalable solutions for corporate, education, and government environments. Red is also known for his leadership and advocacy across the AV industry. He founded AV Gives Back in 2015, uniting the AV community around service and support efforts under the #AVGivesBack banner. He has held several roles within AVIXA’s councils—including the Manufacturers, Diversity, and Women’s Councils—and served as Chairman of the Systems Integrators Council from 2020 to 2022. Throughout the pandemic, he helped guide integrators through unprecedented disruption by establishing collaborative forums, partnering with the ITS Council, and advancing initiatives on contractor best practices, workforce development, and new‑hire onboarding, reinforcing his long‑standing commitment to industry standards and community resilience. Beyond his professional impact, Red is a lifelong volunteer dedicated to service, mentorship, and community support. Since 1985, he has served North Jersey communities as a volunteer firefighter, fire police officer, trainer, and hazardous‑materials emergency responder. He remains deeply engaged in youth development with the Patriots Path Council of Scouting America in New Jersey as a District Commissioner at Large, Unit Commissioner, merit badge counselor, and advancement administrator for both Troop & Crew 144. Red and his wife Beth, celebrated as the first female firefighter and first female captain in the 190‑year history of the City of Paterson Fire Department, are especially proud of their son, Seán, who will enter NJIT’s Ying Wu College of Computing as a first‑year student academically classified as a junior, pursuing Computer Science, Cybersecurity, and AI after completing his A.S., 61 credits, Security+ and ISC2 CC certifications through the County College of Morris/Morris County Share Time Program in Pequannock HS.

Strategic Executive and Engineer with over 30 years of experience leading pre-sales engineering and the delivery of high-complexity integrated systems (AV, BMS, and Fire & Life Safety/SDAI). My career is defined by technological convergence, leveraging a solid background in Computer and Industrial Automation Engineering to design mission-critical solutions that meet rigorous global standards. AVIXA volunteer in the CTS-D exam review. Amateur (and frustated) guitarist and mountain biker.