At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

Powering Projects With Precision AV Delivery | Proud Finalist – AV Awards 2025, AV Professional of the Year

N°1 in Digital Signage Solutions It takes 5 seconds to grab someone’s attention. You can’t expect to do that without great content. With the easy and intuitive SpinetiX ARYA™ cloud CMS coupled with the robust line of SpinetiX digital signage players, you create and publish spectacularly visual messages for any display reliably in minutes. At SpinetiX, we inspire businesses to unlock the potential of their story. We believe in the power of digital signage as a dynamic new storytelling platform to engage with people. For more than 15 years, we have been constantly innovating to deliver cutting-edge technology that helps our customers shine. Engineered in Switzerland, our comprehensive suite of solutions empowers businesses to realize their full potential. Whether you’re looking for a plug & play solution to bring your story to life or a fully customized solution to captivate your audience, SpinetiX is your partner to successfully grow your business. DISCOVER OUR SOLUTIONS   Get News and Updates from Spinetix SUBSCRIBE TO OUR NEWSLETTER   Earn CTS RUs with the SpinetiX Digital Signage Academy Courses The SpinetiX Digital Signage Academy program offers a full range of training services and is the only global professional certification within the digital signage industry. Whatever your background, you can achieve the proficiency you need to work successfully with SpinetiX products and solutions. Take advantage of our wide offering – start your learning journey today! FIND SESSIONS AND REGISTER

Works for Queen Elizabeth II Centre, Westminster, London in the Studio Visual and Event IT department.

Managed Audio Visual services for School District 197 that includes Two Rivers High School, two (2) middle schools, and five (5) elementary schools. Provide leadership and management to the Audio Visual department. CareHawk system administrator for the two middle schools. Started a service club for Two Rivers High School and District called Tech Warriors. Tech Warriors provided level 1 computer support, event production services, and TV/Streaming production.

I have worked in AV since the early 1980s in various positions ranging from staging to video production. My responsibilities have included engineering, systems design, technical sales, product development, tech support, project management, customer service, CAD Management, drafting, purchasing, and marketing for A/V Integrators and Manufacturers. In 2015 I founded the AV Gives Back initiative on Twitter. Through the use of the #AVGivesBack hashtag on Twitter and LinkedIn, we help people and companies in the #AVcommunity get the information out about fundraisers, community service events, charity events, natural disaster relief, and more. Our motto is ‘helping others help others.’ https://twitter.com/AVGivesBack In the past, as a CAD Manager, I was responsible for managing successful drafting teams in the high-volume NYC Metro Area. While establishing CAD Standards and Drawing packages for A/V & Digital Signage companies I have also worked with the InfoComm International Standards development team that was working on the J-STD-710: Audio, Video, and Control Architectural Drawing Symbols Standard. As a Social Media Advocate, I am active on Social Media (Twitter, Facebook, and Instagram) helping to get out the company message and project information. I have appeared on industry Podcasts including AVNation’s AV Week, ArchiTech, and EDtech. I have presented online webinars for AVIXA's System Integrators Council on Change Orders, and FSR on AV Infrastructure and HDBaseT technologies. I have been a volunteer firefighter in North Jersey since 1985 and currently volunteer as Fire Police in Pequannock NJ. I volunteer with my son's Boy Sout Troop 144 as the Advancement Chair, Assistant Scoutmaster, and Merit Badge Counselor. I also volunteer for the Northern New Jersey (NNJ) Chapter of the Guardians of the Ribbon.

In the AV Industry for more than 30 years, passing through virtualy all areas, as design, installation, commissioning/programing, sales and market development. Actually Head of AV Convergint, Mexico. AVIXA volunteer in the CTS-D exam review and in the J-STD Symbology standard revision. Amateur (and frustated) guitarist and mountain biker.