I came into marketing through technical and sales roles, so I’ve never looked at it like a support function. To me, it’s part of how a company grows, earns trust, and stays relevant. Today I lead global marketing at CTI across Pro AV, broadcast, and mission critical markets. My work sits across growth, positioning, sales alignment, and market strategy in environments where the sales cycles are real, the stakes are high, and credibility matters. I lead a distributed global team and work across markets where strategy cannot just sound smart. It has to hold up in the real world. That means connecting the work to market reality, supporting growth across regions, and making sure execution actually matches the story. I do my best work in complex B2B environments where trust is earned slowly, buyers are skeptical, and activity is easy to confuse with progress. It usually is not. I care a lot about the gap between what a company says, how it operates, and how it grows. That gap tells you whether the strategy is real.

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

Always nosy and searching for exciting and inspiring upcoming technologies, services and people. 

I currently support the global Microsoft partner community, to help connect sellers of Microsoft Teams Rooms to the latest and greatest solutions and actively co-sell in market.

Over 15 years of experience in fields of AV and Acoustics. Specialized in providing services such as AV Design, Acoustic Studies, Sound Systems Measurements and Fine Tuning.

With over four decades of experience in the entertainment and event technology field, Jim’s enthusiasm for team and client relationships has been his focus. In the ever-changing world of his craft, he has learned to adapt quickly, prioritize, and execute at the highest level. Jim’s aim as a positive and decisive team leader is on bridging the gap between teams and individuals thus bringing technical and operational maximum efficiency.

I head up the marketing for InfoComm, the greatest tradeshow on Earth. InfoComm 2023 will be my 10th show. Chat with me if you want to talk about InfoComm, working at AVIXA, or shoes! Follow me on Twitter @AVshoeQueen. 👟