AVIXA Chairman of the Board

ic audio - the voice alarm experts. With more than 300 EN 54-24 certified loudspeakers in our catalogue, we are the leading manufacturer of voice alarm products worldwide. Innovative products "Made in Germany", individual EN 54-24 solutions and custom-made OEM designs are developed in the company headquarters in Mannheim. We make people listen!

I am an award winning multi disciplined Digital Creative with over twenty years of experience within the music, fashion and luxury industries. I attribute all of my success to all of the teams I have worked with, as without them none of my achievements would have been possible. I started work in the Music Business developing an understanding of ecommerce and social trends within the web back in the late 90s. From there I started to help Digital Start Ups target Music Industry Professionals during the seismic shift of consumer habit evolution from physical products to digital. My exposure to luxury began when the Head of Music at Burberry approached me regarding the use of holographic technology for a show in Beijing back in 2011. Over 120 million viewers watched the show live. Since then I have worked with some of the biggest luxury brands in the world. My specialty is working with technology to develop new live digital experiences for the purpose of product launches and experiential events. I have worked with many award winning artists and have brokered some exciting initiatives with some of the biggest brands in the world. My most notable project so far being part of the team that delivered the 2Pac hologram at Coachella back in 2012. This initiative won Titanium at the Cannes Lions and broke Digital PR Records faster than anything before that feat. I am the lead singer in a political rock band and I love scarves and trainers. Favourite projects so far: Producing the Magic Mirror installations for Charlotte Tilbury, wowing the Chef de Cave of Dom Perignon and delivering the world’s largest holographic installation for Alfred Dunhill in Shanghai. May 2017: I have just set up my own agency called Tiger Heart which is the next stage in my digital journey.

❇️ My experience and my journey has allow me to master all the new technologies, to follow its perpetual evolution and to have a global transdisciplinary vision. Large-scale projects have been entrusted to me and I have been able to carry them out in a transversal way. 🔛 🔘 My ease with human contact allows me to build good relationships I am a team player I like to build new relationships all the time and work well under pressure.  🔘 My knowledge  as well as my decision-making abilities allow me to resolve difficulties with diplomacy, calm and fast thinking . Thanks to this, I know how to lead a great team and bring them support, direction and get each project done in time.  🔘 I am a thoughtful, smiling, caring, dynamic and rigorous person who likes to get involved to achieve the objectives that are set for me and my team. I overcome any problem and I find solutions under pressure.