A University of Central Florida double-alum with a Master’s in Digital Media, I'm a content creator who loves bringing people together over shared interests. As AVIXA's Coordinator of Digital Content, I produce articles on a myriad of technology topics. I've also worked on virtual reality projects, transforming Romanian folk tales into VR narratives.
Professor of Digital Marketing Strategies & CMO at Voome I am passionate about digital innovation and take pride in sharing this enthusiasm with my students, colleagues, and clients. I believe that passion is essential to thrive in an ecosystem like ours, where innovation and tools evolve rapidly.
My journey in this field began in 2005 in the Mobile VAS market, encompassing early mobile games and ringtones. In 2011, I founded my first startup, Meetale, one of Italy’s pioneering digital publishing platforms, which the Italian Unitary Writers Association recognized as the most significant in the country. Following a substantial international experience in a collaborative project between India and Italy, I founded dfarm – Digital Transformation Factory in 2019. This network was created to embed digitalization within company processes and teams. My commitment to education led me to start teaching at the School of Management at LUM University in September 2019, using the Learning by Doing approach. Since 2022, I have served as Chief Marketing Officer (CMO) at Voome.
As a broadcast professional and multiplatform strategist with a passion for writing, I bring a unique perspective to content creation. Throughout my broadcasting career, which began in 2005, I have honed my skills in video production, system integration, and live event management. I have also managed interns and performed field marketing projects while maintaining a self-driven commitment to ongoing learning and growth. In addition to my technical expertise, I am also an avid reader and enjoy exploring new avenues for personal and professional development. My work in the digital media and web development sector has given me a fresh perspective on the power of content to connect with audiences and create meaningful change. As a multifaceted individual, I take pride in excelling in various pursuits. From international competitions and sports events to writing and volunteering, I always seek new ways to challenge myself and positively impact the world. If you're looking for a collaborator who can help you bring your ideas to life and deliver results on time, I'm here to help. Let's connect and explore how to work together to achieve your goals.
Hello, I'm the Digital Media Producer at AVIXA! I'm a proud #AVTweep and love working in the awesome, vibrant industry known as AV. I'm Thai-'merican, overly-obsessed with cars, a hockey rink rat, and a doggo dad. (he/him)
Garth Lobban is a 35-year veteran of the AV industry who got his start in rental/ staging and live sound while attending college. After a tenure in rental and equipment sales, he moved to the manufacturing side passing through the ranks of high-profile audio and video companies in roles from market development, channel marketing, to product marketing. As Director of Marketing, Garth currently oversees the global Marketing and Training teams at Atlona where he has been for over eight years. He’s raised two children with his wife of 33 years and after hours you might find him on his bicycle or at his work bench.
Senior Level Digital Technology Engineer & Education Leader
“Digital technology has evolved other the years and so must we” I am a methodical, structured, and self-motivated senior level digital technology strategist. Delivering high-impact digital technology solutions and educating others on how to be successful in that space has always been my passion. I have over 30 years of experience designing, installing, and troubleshooting advanced professional audio, video, and video conferencing solutions. My specialties include: • Developing and implementing digital technology solutions, streamlining and improving processes, enhancing productivity, and implementing strategic Technology solutions. • Designing and facilitating global digital technology training solutions • Leading and developing teams to support business goals • Excels in dynamic, challenging environments while remaining pragmatic and focused.
I have been in the Audio-Visual industry for 20+ years in various sales and marketing roles in both the private and public sectors. My work history includes working with integrators and manufacturers such as Christie Digital, Epson, and currently with QSC. I am passionate about helping women succeed in the industry and have spent the past 6 years working with the AVIXA Women’s Council, a group of professionals committed to supporting and empowering women who work in the technology and AV industry – first as a member, two years ago appointed as co-chair to the Los Angeles/Orange County region, and at the start of 2022, Co-Chair to the council. The council has over a thousand members and 50 groups throughout the world.
Hi everyone, I'm Freddy, Founder of MarketingForAV.com and Co-founder of DesignLab.
I've spent the last 15+ years in the AV industry, from designing award-winning systems to figuring out how to actually get those projects in the door.
The technical part? That's what most AV companies do brilliantly. The online visibility part? That's where I see incredible integrators lose projects to competitors with worse systems but better websites.
MarketingForAV.com exists because I got tired of watching talented AV professionals struggle to communicate their value online while generic marketing agencies tried to sell them strategies that don't understand RFIs, procurement cycles, or the difference between a corporate boardroom and a university lecture hall.
We're not a traditional agency. We come from AV. We've designed systems, quoted projects, and lived through the same sales cycles you face every day.
We speak your technical language: audio, video, control, lighting, collaboration, and immersive solutions. We understand your clients: corporate, education, government, hospitality, worship, and residential. And we know what actually moves a project from "we're interested" to "send us the proposal."
How we help AV companies across the United States:
SEO for AV Integrators → Show up when prospects search for solutions in your market → Optimize your site so decision-makers find you, not your competitors → Build content that ranks and converts
- Paid Advertising (PPC) → Target IT directors, facility managers, and procurement teams → Google and LinkedIn campaigns for your specific verticals → Turn ad spend into qualified conversations
- Content Marketing → Translate technical capabilities into buyer-friendly language → Case studies and service pages that build trust → Show how you solve real problems, not just product specs
- Website Development → Turn your site into a sales asset, not a digital brochure → Clear messaging, strong calls to action, built for conversion → Help visitors understand what you do in under 10 seconds
- Lead Generation Systems → Predictable pipeline instead of waiting for referrals → Combine SEO, PPC, and content tailored to your capacity → Designed for how AV projects actually get sold
We work with single-location integrators and multi-state service providers who understand that digital presence is no longer optional, but doing it with strategy and clarity still is.
If your AV company is ready to turn online visibility into qualified project opportunities, let's connect.
👉 info@marketingforav.com 🌐 marketingforav.com
In my role with AVIXA standards and content teams I provide technical advisement and strategic leadership. This primarily includes standards publications and the Exam Guide books.
My interests span the broad spectrum of AV/IT technologies and systems our industry provides. Prior to taking a staff role with AVIXA I worked supporting AV/IT solutions for both public and private education as a "Technology Manager" (roles including repair, installation, design and project management) as well as a longtime volunteer for AVIXA education and standards programs.