Dana Jelter - AVIXA (She/Her)

Manager, Digital Content, AVIXA
Craig Park

Director of Digital Experience Design, Clark & Enersen

As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals at the intersection of technology, strategy, and leadership. I have been active in AVIXA since 1986 and served on the national board from 1993–2000. I am a Fellow of the Society for Marketing Professional Services (SMPS) and an Associate member of the American Institute of Architects. I serve as Director of Digital Experience Design at Clark & Enersen, a 200-person interdisciplinary architecture and engineering firm, where I lead the planning and design of integrated audiovisual and digital experience environments for higher education, healthcare, and research clients. In parallel, through my personal advisory practice at CraigPark.Company, I counsel AEC and technology organizations on business strategy, collaborative design and delivery, and growth leadership. My expertise spans systems design, integrated building technology planning, and strategic business development. I bring an award-winning, B2B design-thinking approach developed through leadership roles with national AEC and technology firms. Across both institutional and consulting roles, I have led marketing and growth strategy, designed future-ready learning and simulation environments, and helped organizations implement AI-powered tools that scale expertise and performance.
Mohannad Mousa, CTS

Head Of Projects, Maktabi Tech

Powering Projects With Precision AV Delivery | Proud Finalist – AV Awards 2025, AV Professional of the Year
Racheal Aye , CTS

CEO & Founder | Xchange Advocate EMEA Region , Pearl Audio Visuals

About Me Innovating the way the World sees and hears Racheal Aye is a Certified AV Engineer and Chief Executive Officer of Pearl Audio Visuals, bringing a strong Foundation in Mobile and Satellites Communications Engineering and a passion for innovation in audiovisual technology with extensive experience in designing and delivering advanced AV Solutions, she believes that AV Technology is more than equipment but - it is the backbone of Modern communication. Through strategic leadership and Technical excellence, she is committed to raising industry standards and expanding awareness of the power of AV across the Africa. Skills and Expertise Design and Proposal Writing: Crafting comprehensive and tailored AV solutions for clients. Project Experience: Expertise in designing AV systems for stadiums, learning environments, boardrooms, and digital signage. Technical Certifications: AVIXA CTS (Certified Technology Specialist) Dante Certification from Audinate Dante Interests
Sean Wargo -- AVIXA

VP, Market Insight, AVIXA

Helping lead the charge of AVIXA's research efforts into the trends and opportunities in the pro AV industry. When not digging into data, speaking and writing about the trends, or discussing where to focus our research efforts next, I enjoy spending time outdoors on walks, hikes or fishing adventures. Though I also have a soft spot for consuming AV content in my DIY home theater, thanks to a love for good audio I get honest from my Dad! 
Paul Konikowski, CTS-D, CISSP, CISM

Technology & Security Consultant, AECOM

► WHAT I DO: Results-driven professional with extensive, real-world experience in Audio Visual (AV), Information Technology (IT), and Cybersecurity. Proficient in leading cross-functional teams, implementing robust security measures, and optimizing technology infrastructure. Adept at leveraging advanced certifications, including Avixa CTS-D, ISC2 CISSP, CompTIA Security+, ISACA CISM, a certificate from Harvard, a Bachelor of Science in Computer Engineering and Master of Science in Cybersecurity from Georgia Tech. Committed to staying at the forefront of industry trends and technologies, and leading by example.   ► MY LEADERSHIP STYLE: • Manages issues and solutions with poise and confidence. • Leads and demonstrates the ability to gain support at all levels of the organization. • Maintains a strong sense of urgency to get things done thoroughly, not quickly, and delegates responsibility to others in a personable way. • Plans for the big picture while adapting to shifting gears to achieve goals, using strong foresight and organizational skills. ►WHAT SETS ME APART FROM THE REST: • Audiovisual + IT + Cybersecurity + Architectural + Marketing experience • Seasoned engineer / architect with broad and in-depth technical, analytical, and conceptual skills • Proven track record of effectively communicating with business leadership and other vendors • Strong interpersonal and collaborative skills to drive security messages to teams • Extensive knowledge of subcontracting, construction projects, labor estimates, privacy, control system protocols, and integrated audiovisual systems ▶ RELEVANT EXPERIENCE: 🔹 Cybersecurity: • Developed and executed cybersecurity strategies to safeguard critical systems and mitigate potential threats. • Conducted vulnerability assessments and advanced hunting techniques to identify and address security vulnerabilities. • Collaborated with cross-functional teams to ensure compliance with industry regulations and best practices. 🔹 AV and IT: • Successfully managed and supported AV and IT operations, overseeing the implementation and maintenance of technology solutions in military facilities, and audio visual integrators nationwide. • Led the design and deployment of integrated AV systems, enhancing collaboration and communication across the organization. • Implemented cybersecurity protocols to protect sensitive data and mitigate security risks. #GeorgiaTech #Harvard #RiskManagement #SecOps #SecurityOperationsCenter #CloudSecurity #DFIR #SecurityAuditing #Cybersecurity #Confidentiality #Integrity #Availability #IncidentResponse #InfoSec #NetworkSecurity #DataPrivacy #ThreatIntelligence #CTS-D #CISSP #CISM
Franciele Mesadri - AVIXA

Marketing Manager - LatAm, AVIXA

I lead AVIXA’s Latin America marketing and communications initiatives and I look forward to making new connections on the Xchange.
Lisa Matthews, CTS

Open to opportunities , NA

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here. 
Virginia Molina

Gerente de Marketing y Relaciones Globales | Embajadora de AVIXA Xchange | Embajadora de SAVe, Proyecciones Digitales - GPA Argentina y Uruguay

¡Hola a todos! Estoy encantada de ser parte de esta comunidad. Soy Virginia, Gerente de Marketing y Relaciones Globales en Proyecciones Digitales – GPA Argentina y Uruguay. Con 13 años de experiencia en la industria AV, me apasiona la innovación, el arte y todo lo que impulsa nuevas formas de crear y conectar. A lo largo de mi carrera, he buscado integrar la interculturalidad y la sustentabilidad en cada proyecto, porque creo que solo con una mirada consciente y diversa es posible generar un impacto real y duradero.
We’re the Hub for All People and Things AV We are the community for the creative professionals who use technology to create integrated experiences. AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry.
Our Community Spotlight highlights some of the most prominent, active users in the AVIXA Xchange community. These quick interviews touch on hot topics within the AV industry right from the minds of experts in their respective fields.
Alexis Bou Farhat, CTS-D, CTS-I

ELV Project Manager, IMAR Trading and Contracting

With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems. Technical leadership spans advanced audiovisual ecosystems including digital signage networks, broadcast and media systems, large-format LED environments, video mapping, PAVA and emergency communication systems, intelligent wayfinding, collaboration spaces, lecture theatres, hospitality technologies, and integrated control platforms. Known for bridging the gap between consultants, architects, operators, and technology vendors to ensure cohesive design delivery and future-ready infrastructure. Strong focus on user experience, operational efficiency, scalability, and reliability across complex facilities. Certified Project Management Professional (PMP) and AVIXA CTS-D / CTS-I, demonstrating mastery in AV system design, integration, and project governance. Active contributor to the global AV community as an AVIXA Xchange Advocate across the Middle East and GCC. Industry speaker at the Integrated Systems Europe (ISE) 2023 & 2025 in Barcelona, Infocomm India Sep 2025, representing Qatar and contributing insights on evolving AV technologies, project delivery practices, and knowledge collaboration within the global AV community. Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field
Marcella Walsh

Manager, Live Content, AVIXA

As Content Manager, I develop both in-person and digital programs for AVIXA. I'm always looking for new content ideas that highlight topics and trends of importance to the AV industry, particularly in the areas of Content Production and Streaming, Learning and Live Events. My favorite part of my job is finding cool immersive experiences for our tours during InfoComm. Contact me at mwalsh@avixa.org with your thoughts.
Jordan Feil

Digital Signage Consultant, JAF Digital Consulting Inc.

Montreal roots, global reach. Over 16 years, I’ve lived almost every role in this industry. From frontline support to leading global product strategy. I know where things break. I know how to fix them. That kind of range isn’t just a résumé flex. It’s proof that I know this industry from every angle. It shows I care enough to get it right. I bring clarity where others bring complexity. Follow my blog for sharp takes, real-world insights, and the occasional rant about things we should probably stop doing in digital signage.
Gibran Nassif - AVIXA

Manager, Social Media, AVIXA

Hello everyone! I am Gibran, and I am the social media manager at AVIXA. I will be chatting with all of you here and sharing insightful topics from the AV industry and the Xchange with the social media world.
Jada Bromberg

Content Delivery Intern— Digital Media, AXIVA Inc.

Content Delivery Intern at AVIXA, Musician, and Mental Health Advocate. I am a student at Temple University double majoring in Communication Studies and Audio & Live Entertainment with a concentration in Entrepreneurship.
The Industry Group (aka Kiosk Association) comprises various related technology sites and news feeds from kiosks to digital signage to POS and Smart City. Retail Automation and EV Charging are others. Self-service technology (SST) is a type of technology that allows customers to perform various tasks without the assistance of a human. SSTs can bring many benefits to both customers and businesses, including cost savings, improved efficiency, and better customer experience. The Kiosk Association comprises companies involved in self-service, digital signage, digital menus, outdoor technology, kiosks, point-of-sale, smart city, healthcare, telehealth, voice order, thin client, EV charging and retail automation.   Gold Sponsors Pyramid Computer – Kiosks Olea Kiosks – Kiosks TPGi Screen Reader Intel Kiosk Nanonation Software KIOSK Information Systems Kiosk Group Tablets 22Miles Digital Signage Acquire Digital Software LG Kiosks Digital Signage Sitekiosk Software REDYREF Kiosks imageHOLDERS Kiosks Ingenico Payment ACRELEC – kiosks NZ Technologies Inc. meldCX Crane CPI KT Group Goldfinger Monitors – Digital Signage Giada Digital Signage Urway Holdings Innovative Technology – Cash Experts Full List
Narin Nara

Producer, Digital Media, AVIXA

Hello, I'm the Digital Media Producer at AVIXA! I'm a proud #AVTweep and love working in the awesome, vibrant industry known as AV. I'm Thai-'merican, overly-obsessed with cars, a hockey rink rat, and a doggo dad. (he/him)
Alissa Haksar

Senior Human Resources Business Partner, AVIXA

I am delighted to be part of the HR Department at AVIXA and an Ambassador of the Jobs Room of the Xchange! I hope to bring my 25+ years of broad-based experience in Human Resources, both in consulting and in-house roles, to our Xchange members as a helpful resource and source of information and best practices. 
Community building specialist, with 10+ years of experience in technology! Love meeting new people, learning more about them, cultivating insightful discussions, and helping however I can. Passionate about video games, cars, and swordfighting!