Founded in 2018, The Experience United Social Club (XUSC) is all about bringing together creative minds from the AV, Digital Signage, and design worlds for a good time. We're here to build connections, celebrate our industry’s wins, dive into the latest trends, and create a relaxed space where networking feels as natural as the experiences we craft.
Every event we host is a vibe, carefully planned down to the last detail—from the cool venue picks to the mouthwatering food and lively entertainment. We love scouting out unique, hidden gems that you probably haven’t stumbled upon yet, and we’re pros at pairing these spots with killer cocktails. What makes the night truly special? The awesome mix of industry pros you’ll meet—people worth chatting with and maybe even collaborating with down the line.
Hi! I help connect people to AV education, standards and more resources from AVIXA.
I am an expert in finding resources to help you meet your training and certification prep needs to help you reach your goals.
Mike's illustrious career as a multi-award-winning Creative Technical Director is marked by his profound expertise in designing and executing large-scale fixed installations and live event projects that consistently redefine the frontiers of technology and innovation.
Over the span of more than two decades, Mike has meticulously honed his craft, amassing invaluable experience across a diverse range of industries, including live events, automotive exhibitions, financial expos, museums, science centres, and themed entertainment attractions. His ability to seamlessly adapt to these varied domains is a testament to his versatility and technical acumen.
Mike's extensive portfolio is an impressive showcase of his technical prowess, featuring a broad spectrum of projects, from intricately detailed small-scale endeavours to grand, technologically advanced installations. Collaborating with eminent institutions and corporate giants such as The Sphere – Las Vegas, Walt Disney Imagineering, Universal Studios, The Smithsonian Institute, The Adler Planetarium, The American Museum of Natural History, Apple, Barclays, Coca-Cola, Nike, Farah Leisure, Hyundai, Cedar Fair, Changi Airport Group, Merlin Entertainment, Dubai Parks and Resorts, and the BBC highlights the depth and technical diversity of his skill set.
What truly distinguishes Mike is his exceptional proficiency in merging creative artistry with cutting-edge technology. This intricate fusion is often overlooked in the industry, but it forms the cornerstone of his specialized skill set. Whether he's developing immersive environments that seamlessly integrate state-of-the-art audio-visual systems, interactive displays, and sensory experiences to educate and entertain or orchestrating intricate technical collaborations between creative and engineering teams, Mike consistently delivers projects that not only meet the highest technical standards but also captivate and engage audiences with unprecedented technical precision.
Mike's journey is a testament to his unwavering dedication to pushing the boundaries of immersive experiences and technical innovation. His visionary approach, complemented by his exceptional grasp of complex technical intricacies, has firmly established him as a luminary in the realm of creative and technical direction, setting new industry benchmarks and inspiring others to embrace the intricacies of technology and innovation.
The AVIXA Board of Directors created the Sustainability Advisory Group in 2023 to find resources and support the Pro-AV Industry in becoming more sustainable. It is comprised of an expert group of volunteers who meet regularly to collaboratively assist both the community and AVIXA.
Founded in 1980, the International Facility Management Association (IFMA) is the world’s largest, most widely recognized association for facility management (FM) professionals. Supporting more than 24,000 members in over 130 countries, IFMA is a key contributor to the development of international FM standards and works with decision makers to inform FM-related policy. IFMA provides career resources and continuing education, offers three industry-respected credentials, maintains the largest repository of FM-related content on the web and hosts year-round global events. With a vision to lead the future of the built environment to make the world a better place, IFMA believes in the benefit of global diversity, inclusion and social equity and recognizes that sustainability, resilience and responsible environmental stewardship are paramount. For more information, visit ifma.org and our LinkedIn, YouTube, Facebook, Threads, X and Flickr pages. Follow IFMA’s Connected FM podcast and blog for expert insights on trending industry topics.
Appspace is the workplace experience platform for communications and workplace management. It’s the first to combine a modern intranet, space reservation, digital signage, and more – all in a single, easy-to-use platform.Now organizations can replace siloed products that are costly to integrateand unite their physical and digital workplace. More than 160 Fortune 500 companies, and 10 million on-site, remote, and frontline employees, are using Appspace to make work a more connected and engaging experience.
Learn more at www.appspace.com
The HDBaseT Alliance advances and promotes the adoption of HDBaseT technology as the global standard for ultra-high-definition multimedia distribution. Since its founding in 2010 by LG Electronics, Samsung Electronics, Sony Pictures Entertainment, and Valens Semiconductors, the Alliance has brought together the leading names in the consumer electronics, professional AV, industrial and medical verticals, today boasting more than 200 members and thousands of interoperable products.
Digital Product Manager at AVIXA, eager to engage with the community and collaborate to create a better user experience! Works from her home office in Minnesota with two kitty coworkers. Snowshoeing? Yes. Curling? You betcha! Lutefisk? Hard pass.
Rob has worked in high tech for four decades, establishing himself as a veritable veteran of the moving image.
He has spent time in engineering, sales and marketing, in positions spanning the content-creation, distribution, and transmission industries and more recently AV. Previously, he was an active member of the International Association of Broadcast Manufacturers, serving on its technical sub-committee as well as presenting technical sessions for the Society of Cable Telecommunications Engineers in London (including 'resettlement' courses for those leaving the UK military) , the Control Room Summit and AV Broadcast Summit - both in Europe and for Infocomm University in Dubai and the US.
His education includes a CTS. He also has degrees in Information and Communication Technologies (BSc) and Electrical and Electronic Engineering (BSc). Additionally, he complemented this with a Chartered Institute of Marketing post-graduate diploma.
He has been with Matrox Video for 20 years over which time has been associated with many projects, large and small – national and international. His current remit is the furtherance of strategic partnerships - both technological and organizational. He is particularly involved with the new IPMX open standard - the AV focussed extension to ST2110.
Rob is held in high regard internationally for his technology training sessions and was recognised by Infocomm in 2016 as a ‘distinguished talent’ in the industry.
Hi everyone! i´m very happy to be part of this community! I´m Camila, Head of Marketing at Newtech. I´ve been part of this profession for 10 years, going through different industries and now I have been in the AV industry for 4 years and counting!
I am very excited about all the innovation and constant evolution that this field brings. It is quite a challenge for us marketers.
I would love to hear more from everyone at Avixa Xchange. Let's get in touch!
At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.
I lead AVIXA’s APAC marketing and communications initiatives, which include member communication, vertical market events, educational programmes and AVIXA’s brand presence at the association’s trade shows in the region. I look forward to making new connections on the Xchange and leverage digital as a medium to offer value to members and support the association’s commitment of being a hub for AV in the region. https://xchange.avixa.org/users/avixa
As an AV Digital Marketing Specialist at ImageNet Consulting in Oklahoma City, I leverage my expertise in digital strategy, SEO, and social media marketing to elevate brand presence in the AV industry. Through data-driven campaigns and compelling visual content, including photography and videography, I showcase ImageNet’s innovative AV solutions, driving engagement and brand growth.
“Leadership is the capacity to translate vision into reality.” — Warren G. Bennis
As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals in the intersection of technology, strategy, and leadership. I've been active in AVIXA since 1986, and served on the national board, 1993-2000. I'm a Fellow of the Society of Marketing Professional Services (SMPS), and an Associate member of the American Institute of Architects.
My expertise spans audiovisual systems design, integrated building technology, strategic business development, and higher education technology planning. I bring an award-winning, B2B design thinking approach developed through leadership roles with national AEC and technology firms. I’ve led marketing and sales strategy, designed future-ready digital experience environments, and helped organizations implement AI-powered tools to scale expertise and performance.
I’m available as a mentor or advisor in areas including AV system design for education and civic spaces, AI-enhanced business development, strategic marketing for integrators and consultants, digital experience planning, and leadership development for rising professionals. I’m especially focused on helping firms utilize technology not just to build systems, but to establish credibility, save time, and drive revenue growth.
Known throughout the AEC and AV industries for my thought leadership and integrity, I share insights through industry publications, AVIXA and SMPS events, and my blog, CatalystFactor—a resource for growth strategies, leadership development, and marketing innovation.
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Powering Projects With Precision AV Delivery | Proud Finalist – AV Awards 2025, AV Professional of the Year
Racheal Aye , CTS
Xchange Advocate EMEA Region / Audio Visual Presales Engineer, Blue crane communications (U) Ltd
About Me
I am a Certified Technology Specialist (CTS) with a background in Mobile and
Satellite Communication Engineering from the International University of East Africa
(IUEA). My passion for technology and curiosity led me to the audiovisual industry
during the COVID-19 lockdown. Since then, I’ve supported and led AV projects
across Uganda, including digital signage, video conferencing, e-learning studios, and
public address systems. I’m dedicated to raising awareness of AV technology in East
Africa and hold a Google Digital Marketing certification to enhance the promotion of
AV solutions in the region through media.
Skills and Expertise
Design and Proposal Writing: Crafting comprehensive and tailored AV solutions for clients.
Project Experience: Expertise in designing AV systems for stadiums, learning environments, boardrooms, and digital signage.
Technical Certifications:
AVIXA CTS (Certified Technology Specialist)
Dante Certification from Audinate Dante
Interests