Dana Jelter - AVIXA (She/Her)

Manager, Digital Content, AVIXA
Justin M. Bolger - AVIXA

Senior Specialist, Digital Community, AVIXA

With a background in content strategy, brand management, and community building for global franchises like Star Wars and Star Trek, I’ve spent my career connecting people to the stories they love. At AVIXA, I’m doing the same—only now, the story is AV itself: how it connects, empowers, and transforms us. I’m especially drawn to the intersection of AV and pop culture, immersive tech, and storytelling. I’m here to help others unlock the potential of Xchange—whether it’s building their brand, expanding their reach, or just finding their people.
Matthias Woggon

CEO, eyefactive GmbH

We’re not satisfied with the status quo, nor are our customers. Our goal is to move beyond where AV integrators have traditionally lived – focusing more on outcomes and moving your businesses forward.   For customers across industries and geographies, FORTÉ delivers next-generation visual collaboration solutions built with a people-first approach.    The employee-owners of FORTÉ leverage unrivaled technical experience, talent, and commitment in delivering customized AV solutions that empower you to seize opportunities and imagine new possibilities. Founded in 1974 by Joe Stoebner, FORTÉ has grown from one office location in North Dakota to 42 locations in the United States and four locations in Europe. FORTÉ is also the only employee-owned communications and collaboration company with more than 1,500 employees as of August 2025. The company serves customers in all 50 states and, as the Regional Business Unit of GPA, FORTÉ assists multinational enterprises, providing design, delivery and installation services in 170 cities around the world. FORTÉ's unique approach with its customers includes providing subject matter expertise in enterprise audiovisual solutions, unified collaboration solutions, Microsoft services, digital media, mission critical solutions, and broadcast solutions. In addition, FORTÉ delivers a complete suite of managed services to ensure every solution remains up-to-date and functioning as it should. In 2024, FORTÉ announced the addition of its Velocity Logisitics Center in Dallas, Texas. This center enables FORTÉ to develop and deploy pre-engineered meeting room solutions anywhere in the United States within days, not months. An industry first!
Founded in 2018, The Experience United Social Club (XUSC) is all about bringing together creative minds from the AV, Digital Signage, and design worlds for a good time. We're here to build connections, celebrate our industry’s wins, dive into the latest trends, and create a relaxed space where networking feels as natural as the experiences we craft.   Every event we host is a vibe, carefully planned down to the last detail—from the cool venue picks to the mouthwatering food and lively entertainment. We love scouting out unique, hidden gems that you probably haven’t stumbled upon yet, and we’re pros at pairing these spots with killer cocktails. What makes the night truly special? The awesome mix of industry pros you’ll meet—people worth chatting with and maybe even collaborating with down the line.
Kelly Smith - AVIXA

Marketing Manager, US/Canada, AVIXA

Hi! I help connect people to AV education, standards and more resources from AVIXA. I am an expert in finding resources to help you meet your training and certification prep needs to help you reach your goals.
Mike Ross

Director / Creative Technologist, Blue Alchemy Labs

Mike's illustrious career as a multi-award-winning Creative Technical Director is marked by his profound expertise in designing and executing large-scale fixed installations and live event projects that consistently redefine the frontiers of technology and innovation.   Over the span of more than two decades, Mike has meticulously honed his craft, amassing invaluable experience across a diverse range of industries, including live events, automotive exhibitions, financial expos, museums, science centres, and themed entertainment attractions. His ability to seamlessly adapt to these varied domains is a testament to his versatility and technical acumen.   Mike's extensive portfolio is an impressive showcase of his technical prowess, featuring a broad spectrum of projects, from intricately detailed small-scale endeavours to grand, technologically advanced installations. Collaborating with eminent institutions and corporate giants such as The Sphere – Las Vegas, Walt Disney Imagineering, Universal Studios, The Smithsonian Institute, The Adler Planetarium, The American Museum of Natural History, Apple, Barclays, Coca-Cola, Nike, Farah Leisure, Hyundai, Cedar Fair, Changi Airport Group, Merlin Entertainment, Dubai Parks and Resorts, and the BBC highlights the depth and technical diversity of his skill set.   What truly distinguishes Mike is his exceptional proficiency in merging creative artistry with cutting-edge technology. This intricate fusion is often overlooked in the industry, but it forms the cornerstone of his specialized skill set. Whether he's developing immersive environments that seamlessly integrate state-of-the-art audio-visual systems, interactive displays, and sensory experiences to educate and entertain or orchestrating intricate technical collaborations between creative and engineering teams, Mike consistently delivers projects that not only meet the highest technical standards but also captivate and engage audiences with unprecedented technical precision.   Mike's journey is a testament to his unwavering dedication to pushing the boundaries of immersive experiences and technical innovation. His visionary approach, complemented by his exceptional grasp of complex technical intricacies, has firmly established him as a luminary in the realm of creative and technical direction, setting new industry benchmarks and inspiring others to embrace the intricacies of technology and innovation.  
The AVIXA Board of Directors created the Sustainability Advisory Group in 2023 to find resources and support the Pro-AV Industry in becoming more sustainable. It is comprised of an expert group of volunteers who meet regularly to collaboratively assist both the community and AVIXA.
Deborah Boyle

Marketing Manager, Diversified Communications Australia

Founded in 1980, the International Facility Management Association (IFMA) is the world’s largest, most widely recognized association for facility management (FM) professionals. Supporting more than 24,000 members in over 130 countries, IFMA is a key contributor to the development of international FM standards and works with decision makers to inform FM-related policy. IFMA provides career resources and continuing education, offers three industry-respected credentials, maintains the largest repository of FM-related content on the web and hosts year-round global events. With a vision to lead the future of the built environment to make the world a better place, IFMA believes in the benefit of global diversity, inclusion and social equity and recognizes that sustainability, resilience and responsible environmental stewardship are paramount. For more information, visit ifma.org and our LinkedIn, YouTube, Facebook, Threads, X and Flickr pages. Follow IFMA’s Connected FM podcast and blog for expert insights on trending industry topics.
Appspace is the workplace experience platform for communications and workplace management. It’s the first to combine a modern intranet, space reservation, digital signage, and more – all in a single, easy-to-use platform.Now organizations can replace siloed products that are costly to integrateand unite their physical and digital workplace. More than 160 Fortune 500 companies, and 10 million on-site, remote, and frontline employees, are using Appspace to make work a more connected and engaging experience. Learn more at www.appspace.com
The HDBaseT Alliance advances and promotes the adoption of HDBaseT technology as the global standard for ultra-high-definition multimedia distribution. Since its founding in 2010 by LG Electronics, Samsung Electronics, Sony Pictures Entertainment, and Valens Semiconductors, the Alliance has brought together the leading names in the consumer electronics, professional AV, industrial and medical verticals, today boasting more than 200 members and thousands of interoperable products.
Gisela Ramirez

Sales Director , Exertis Almo

Michelle Muggli - AVIXA

Manager, Digital Product, AVIXA

Digital Product Manager at AVIXA, eager to engage with the community and collaborate to create a better user experience! Works from her home office in Minnesota with two kitty coworkers. Snowshoeing? Yes. Curling? You betcha! Lutefisk? Hard pass.
Anna Sallows

Marketing Coordinator (Integrate), Diversified Communications Australia

Rob Moodey

Manager, Strategic Partnerships, Matrox Video

Rob has worked in high tech for four decades, establishing himself as a veritable veteran of the moving image. He has spent time in engineering, sales and marketing, in positions spanning the content-creation, distribution, and transmission industries and more recently AV. Previously, he was an active member of the International Association of Broadcast Manufacturers, serving on its technical sub-committee as well as presenting technical sessions for the Society of Cable Telecommunications Engineers in London (including 'resettlement' courses for those leaving the UK military) , the Control Room Summit and AV Broadcast Summit  - both in Europe and for Infocomm University in Dubai and the US. His education includes a CTS. He also has degrees in Information and Communication Technologies (BSc) and Electrical and Electronic Engineering (BSc). Additionally, he complemented this with a Chartered Institute of Marketing post-graduate diploma.   He has been with Matrox Video for 20 years over which time has been associated with many projects, large and small – national and international. His current remit is the furtherance of strategic partnerships - both technological and organizational. He is particularly involved with the new IPMX open standard - the AV focussed extension to ST2110. Rob is held in high regard internationally for his technology training sessions and was recognised by Infocomm in 2016 as a ‘distinguished talent’ in the industry.
Camila Chavarri

Embajadora Avixa XChange | Head of Marketing , Newtech Group

Hi everyone! i´m very happy to be part of this community! I´m Camila, Head of Marketing at Newtech. I´ve been part of this profession for 10 years, going through different industries and now I have been in the AV industry for 4 years and counting! I am very excited about all the innovation and constant evolution that this field brings. It is quite a challenge for us marketers. I would love to hear more from everyone at Avixa Xchange. Let's get in touch!
Krasimir Peykovski

Communication & Marketing Senior Specialist, SpinetiX

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.
Monisha Devaiah

Marketing Manager -APAC, AVIXA

I lead AVIXA’s APAC marketing and communications initiatives, which include member communication, vertical market events, educational programmes and AVIXA’s brand presence at the association’s trade shows in the region. I look forward to making new connections on the Xchange and leverage digital as a medium to offer value to members and support the association’s commitment of being a hub for AV in the region.  https://xchange.avixa.org/users/avixa
Frankie Heath

AV Digital Marketing Specialist, ImageNet Consulting

As an AV Digital Marketing Specialist at ImageNet Consulting in Oklahoma City, I leverage my expertise in digital strategy, SEO, and social media marketing to elevate brand presence in the AV industry. Through data-driven campaigns and compelling visual content, including photography and videography, I showcase ImageNet’s innovative AV solutions, driving engagement and brand growth. “Leadership is the capacity to translate vision into reality.” — Warren G. Bennis
Annie Luc - AVIXA

Coordinator, Digital Product, AVIXA