Two Trends Driving the Digital Signage Industry

Regardless of the size, shape, and features of digital signage, these two things are the industry's key drivers.
Two Trends Driving the Digital Signage Industry

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The minds driving the growth of digital signage seem limitless. As manufacturers try to outdo each other with eye-catching innovations, integrators and end users are reaping the bounty of an ever-growing selection of display types in any size, shape, and with any features imaginable. Just as the transparent digital signage market is set to grow exponentially by 2032, other technologies using generative AI are poised to move into the display space boldly.

But regardless of how big or small or flashy or smart digital signage is and will become, two trends in the sector will supersede all of it: cloud-based functionality and advanced interactive features.

The Key Trends in Digital Signage Technology

The use of cloud-based solutions is increasing: Cloud-based digital signage solutions offer a number of advantages over traditional on-premise solutions. They are more cost-effective, as they require less hardware and maintenance costs. They are also more secure, as they are hosted on secure cloud platforms with built-in security measures. Additionally, they are more scalable, as they can be quickly and easily adapted to meet the changing needs of a business and the overall landscape of digital signage technology. Cloud-based solutions are typically more affordable, easier to deploy and manage and offer greater scalability.

Digital signage solutions increasingly use interactive features: Interactive features, such as touch screens and gestural interfaces, are becoming increasingly common in digital signage solutions. These features allow users to engage directly with the displayed content, making it more interactive and engaging than traditional static signage. Additionally, the interactive elements can be used to capture user data, which can be used to improve the content and tailor it to the needs of the user. Interactive features provide a more engaging and immersive user experience and can be used to deliver targeted content and advertising.

What's Driving It?

With the rising adoption of digital signage solutions across various industry verticals, the market is expected to grow significantly in the coming years. Market drivers include the need for effective communication tools, reducing operational costs, and the increasing popularity of digital signage solutions among end users. To capitalize on this potential, vendors will likely develop innovative solutions that drive growth and capture market share.

Organizations looking to explore the benefits of digital signage are encouraged to download the AVIXA white paper Digital Signage for the IT Manager and peruse our AV Provider Directory.

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