Trànsit: A unique sensory experience at Simon’s warehouse

The artistic installation Trànsit transforms Simon’s warehouse, adjacent to its new corporate headquarters in Poblenou, into an unprecedented sensory experience, created by Studio Animal and Cabosanroque.

With great public success, Trànsit breaks the strict urban code of traffic lights, turning them into a creative instrument of light, color, and sound.

On the façade of Simon’s new SWITCH building—designed to function as a media façade—a lighting mood was created in collaboration with ProtoPixel, Simon’s technology partner, and Lumalia Studio.

Simon at Llum BCN 25

Simon, a leading company in electrical materials, lighting design, control systems, and connectivity, participated in the Llum BCN 25 Festival (February 7–9) with the installation Trànsit. This artistic piece, specially created for Simon’s warehouse, is the result of a collaboration between the nationally and internationally recognized Studio Animal, led by architect Javier Jiménez, and the international artistic duo Cabosanroque, formed by sound artists Laia Torrents and Roger Aixut.

A longtime sponsor of Llum BCN, Simon returned to the festival with the innovative installation Trànsit, which attracted over 11,000 visitors during the three-day event. The company’s warehouse was also one of only three indoor venues to host an installation this year.

Trànsit: A new take on traffic lights

Designed by Studio Animal and Cabosanroque, Trànsit features 49 suspended traffic lights arranged in a grid, transforming this functional urban element—typically bound by strict codes—into a dynamic instrument of light, color, and sound, expanding chromatic ranges, transitions, and expressive possibilities.

The traffic light: An artistic transgression

Visitors to Simon’s warehouse were immersed in a one-of-a-kind visual and auditory experience—a "traffic symphony" that transitions from abstract to concrete forms. This vibrant and ever-changing urban landscape choreographs light and sounds through the frequencies emitted by the traffic lights.

For Studio Animal and Cabosanroque, this is a universal piece, understandable in any culture thanks to its central element: the traffic light.

“Trànsit transgresses the traffic light’s original function as a universal urban organizer. By decontextualizing it, we change its meaning. We have turned it into a fully liberated visual and sound instrument,” explains Javier Jiménez.

“With Trànsit, we wanted to take something as rigid and categorical as a traffic light—focus, time, and position—and bring it into the realm of poetics through its use as a light source… allowing ambiguous spaces and times to emerge that belong neither to the exhibition nor to the ‘club’,” say Cabosanroque.

For the Llum BCN 25 Festival, a lighting mood was created for the façade of Simon’s new SWITCH building—designed as a media façade—in collaboration with ProtoPixel, Simon’s technology partner, and Lumalia Studio, a firm specializing in dynamic and experiential lighting projects that merge creativity, technique, and technology to develop unique lighting proposals.

Simon: Light, Technology, and the City

The Trànsit installation by Studio Animal and Cabosanroque, presented at Llum BCN 25, finds clear intersections with Simon’s mission and expertise. Through its innovative use of technology, light, and color transitions, its engagement with urban transformation, and the development of specific hardware and software to compose the piece, Trànsit aligns perfectly with Simon’s vision.

Deeply involved in light culture, Simon has supported Llum BCN since its inception, backing an artistic event that helps shape the city’s identity. Over the years, Simon has actively sponsored multiple light art installations and projects in various locations and at its headquarters. Among the designers, architects, and artists Simon has collaborated with are Antoni Arola, UVA-Matt Clark, Mario Pasqualotto, Guillermo Santomà, Michela Mezzavilla, Mayice Studio, and design schools in Barcelona such as LCI, IED, and Eina, among others.

The Trànsit installation at Simon’s warehouse marked the long-awaited first collaboration between Studio Animal and Cabosanroque.

“It was perfect because we had been wanting to work together for a long time. We have known and admired each other for years,” they comment.

Biographies

Studio Animal, based in Madrid and Barcelona, is led by Javier Jiménez Iniesta and specializes in interior design and ephemeral architecture. The studio combines professional practice with academic research and teaching, focusing on redefining contemporary spaces and atmospheres while envisioning a super-optimistic future. Their work has been recognized with the FAD Awards 2023 and 2024, the ROOM Award, and the FRAME Award 2024.

Cabosanroque, formed by Laia Torrents Carulla and Roger Aixut Sampietro, are visual artists who explore sound and its performative capabilities. With backgrounds in music, industrial engineering, and architecture, their work challenges traditional exhibition spaces and formats, using technology as a research tool. They have exhibited internationally in museums and performance festivals across France, Germany, the Netherlands, Italy, and Mexico.

Lumalia Studio, part of the LED DREAM Group, specializes in the creation and execution of dynamic digital lighting projects. They integrate ideas and creativity with innovative techniques and technologies, offering unique and distinctive solutions that range from architectural lighting design to artistic installations and custom products. Their cutting-edge technology enhances façades, retail spaces, shopping malls, outdoor areas, leisure spaces, hotels, offices, and other urban environments.

More information: atencioncliente@lumalia.es / www.lumalia.es