Right in the heart of Madrid’s bustling financial district, AZCA, LOOM Events has unveiled a groundbreaking venue designed for large-scale corporate experiences. With 2,800 square meters and a capacity for over 1,000 guests, this new space sets a new standard for business events, combining flexibility, advanced technology, and immersive audiovisual design.

Built to meet the expectations of a fast-evolving professional landscape, the venue offers more than just space—it offers a fully customizable environment where every detail enhances the brand experience.

Architecture, Lighting and Innovation: A digital canvas for events

This new venue reinforces LOOM Events' position as a leader in the corporate events industry. To bring the project to life, LOOM collaborated with construction firm FLULLE, lighting design experts Artec Studio, and Lumalia Studio. Together, they created a signature feature: a 200 sqm dynamic digital ceiling that serves as a living canvas of light and motion. More than a visual statement, this luminous ceiling transforms the space into a customizable stage that brings events to life in visually stunning ways.

The opening of this new venue reinforces LOOM Events’ position in the market, offering a premium and singular space in the heart of the city’s financial district. This ambitious project was made possible thanks to the collaboration of construction company FLULLE, lighting specialists Artec Studio, and Lumalia Studio—creators of a spectacular 200 sqm dynamic digital ceiling that acts as a true luminous canvas.

A stunning 200sqm digital ceiling that redefines event lighting

At the heart of the experience is a ceiling embedded with over 30,000 RGBW pixels, strategically arranged to respond in real-time to every event scenario. The use of RGBW technology ensures exceptional color depth, offering vibrant hues and clean whites.

Every component—from the LEDs to the stretched textile and structural elements—has been custom-built to integrate seamlessly into the venue’s architecture. The result is a digital ceiling that becomes a visual storyteller, adapting to each event with ease and elegance.

A Visual Narrative of Light that Connects

Artec Studio developed the lighting concept, while Lumalia Studio took charge of fabrication, assembly, and technical implementation. The system operates on ProtoPixel, a dynamic control platform that allows pixel-perfect precision and seamless synchronization.

Channel4you, the creative content agency of the LED DREAM Group, created visual content. In this space, light does more than illuminate—it communicates, enhances, and transforms.

Custom atmospheres through light, color, and tech

With individual control over brightness and tone, the lighting system can be tailored to match any mood or purpose. Whether it's a corporate meeting, a product launch, or a social celebration, the lighting becomes an expressive tool that supports the flow of each event. This level of real-time adaptability is especially valuable in multi-use spaces where ambiance needs to shift instantly from one experience to another.

Immersive Lighting without visible sources: subtle, seamless, spectacular

Unlike traditional lighting setups, this system hides its light sources, turning hard points of light into continuous glowing surfaces. This approach eliminates glare, reduces contrast, and improves visual comfort—perfect for both attendees and event media production.

The result is soft, diffused, and immersive lighting. It doesn’t just light the room—it envelops it, creating a warm, welcoming atmosphere that feels almost magical.

Smart Lighting with sustainability at its core

Beyond aesthetics, the installation was designed with energy efficiency and sustainability in mind. The programmable, pixel-level control allows the system to adjust its energy use in real-time based on actual needs—avoiding unnecessary power consumption.

The indirect, low-contrast lighting not only enhances comfort, but also reduces the need for high-powered fixtures. It's a smart solution that strikes a balance between design, performance, and environmental responsibility.

About LOOM Events: LOOM Events is the event division of Merlin Properties, and one of the top event space providers in Spain and Portugal. LOOM manages iconic venues such as Ruiz Picasso 11 in Madrid and Torre Glòries in Barcelona. More info: loomevents.es

About Lumalia Studio: Lumalia Studio is part of the LED DREAM Group and specializes in the creation and execution of dynamic digital lighting projects. The studio combines creativity and technology to deliver custom lighting solutions tailored to each client's vision. Contact: atencioncliente@lumalia.es