Versuni implements interactive store concept at MediaMarkt Hamburg. Customers enjoy a seamless omni-channel experience through multitouch tablets and innovative software with product comparison features.
Versuni is transforming the in-store shopping experience with the help of innovative omni-channel solutions powered by interactive digital signage specialist eyefactive. For the first time, Philips customers can explore a wide array of products in an engaging, interactive setting that goes beyond traditional retail.
Through eyefactive's multitouch technology, visitors can dive into product details, view customer reviews, and enjoy multimedia content, seamlessly blending online convenience with the tactile experience of in-store shopping. This cutting-edge setup not only enhances customer engagement but also positions Philips as a leader in experiential retail within MediaMarkt.
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