You've been in a building before and couldn't figure out where to go next. You're standing in the lobby and you have no clue how to get where you need to be — so you just stand there, hoping for a sign. Enter digital signage. It can be used to help guide visitors around the building or tell them about upcoming events using, often interactive, screens with maps, directories, navigation, and much more. Digital signage is an important part of the architecture, interior design, and user experience of any building.
Wayfinding signage can be used in any setting where people are looking for a way to get from point A to point B. This includes airports and transportation hubs, hospitals and medical facilities, universities and schools, office buildings and retail centers. The most important thing about any wayfinding system is that it guides people toward their destination with clear instructions and visuals that help them navigate their way through unfamiliar territory — whether they're new or familiar with the space — without getting lost along the way. These systems benefit greatly from the use of images, when combined with a language setting, can be useful for anybody, regardless of which language they speak.
Digital wayfinding signage can help with customer experience at busy locations such as airports and shopping centers by guiding visitors through busy areas and directing them towards key amenities such as toilets, food courts, duty free shopping, emergency centers, and special event locations.
Wayfinding signage is also perfectly suited for digital signage in schools and hospitals. These expansive spaces can be difficult to navigate. It’s common for both schools and hospitals to have multiple buildings with various departments housed inside them. In addition to providing directions from one building to another, wayfinding solutions like digital signage can also help visitors find specific rooms within these buildings without having to ask someone for help every time they need to find somewhere specific.
Digital signage wayfinding is popping up all over the place. Next time you’re in a potentially confusing location, or even designing one, consider digital signage to help find the way. Be it to the restroom or to the rest of the building, digital signage will help you get there.