Elevating Your Exhibitor Impact
Exhibitors, why wait until the ribbon is cut to start connecting with the Pro AV community? I was recently inspired by this post by @Ben Thomas on LinkedIn. He offers some great tips about maximizing the value of the show through content creation. What a great way to showcase your company's thought leadership and brand awareness while getting a jump start on connecting and engaging with attendees.
Please take a moment to read Ben's post (and watch the video!) and reach out to him here on Xchange to learn more about MarketScale Studio. Creating great content to promote your booth, your team and your innovative solutions on LinkedIn is a smart strategy. Now, imagine getting even more mileage out of that great content by sharing it with the community on Xchange - reaching a fresh audience by topic area as well as those specifically watching the InfoComm Room! Better yet, post it to Xchange and then easily share it onto your social platforms!
Let's break the molds and venture into some creative marketing methods!
Video helps your audience connect with your people and your brand. Why not make those connections here in our community?
#contentcreation #InfoComm23 #contentmarketing #tradeshowmarketing #community
A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV.
I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.
To reach me, please message me on LinkedIn, as I am unable to reply to conversations here.
Please sign in or register for FREE
If you are a registered user on AVIXA Xchange, please sign in
Great tips @Ben Thomas ! Thank you sharing it @Lisa Matthews, CTS
To maximize the value of a show through content creation, here are some other ideas I can share:
Know your audience: Understand who your target audience is and what kind of content they are interested in. This will help you create content that resonates with them and keeps them engaged.
Create engaging content: Create content that is visually appealing, interesting, and informative. Use a mix of different formats such as videos, images, and written content to keep your audience engaged.
Be consistent: Consistency is key when it comes to content creation. Make sure you have a schedule for releasing new content and stick to it.
Encourage audience participation: Encourage your audience to participate by asking for their opinions, feedback, and suggestions. This will help build a loyal community around your show.
Leverage social media: Use social media platforms to promote your show and share your content. This will help you reach a wider audience and increase engagement.
Collaborate with others: Collaborate with other creators or influencers to create content that reaches a wider audience and provides value to both of your audiences.
Measure and optimize: Use analytics tools to measure the performance of your content and optimize it based on what works best for your audience. This will help you create more effective content in the future.
Thanks, @Franciele Mesadri! Great advice and ideas. Reaching the right audience with engaging content is key to making meaningful connections - and getting to know people and brands ahead of the show (especially through video) can help attendees prioritize their in-person floor time.