Exhibitors, why wait until the ribbon is cut to start connecting with the Pro AV community? I was recently inspired by this post by @Ben Thomas on LinkedIn. He offers some great tips about maximizing the value of the show through content creation. What a great way to showcase your company's thought leadership and brand awareness while getting a jump start on connecting and engaging with attendees. 

Please take a moment to read Ben's post (and watch the video!) and reach out to him here on Xchange to learn more about MarketScale Studio. Creating great content to promote your booth, your team and your innovative solutions on LinkedIn is a smart strategy. Now, imagine getting even more mileage out of that great content by sharing it with the community on Xchange - reaching a fresh audience by topic area as well as those specifically watching the InfoComm Room! Better yet, post it to Xchange and then easily share it onto your social platforms! 

 Let's break the molds and venture into some creative marketing methods!

Video helps your audience connect with your people and your brand. Why not make those connections here in our community?

#contentcreation #InfoComm23 #contentmarketing #tradeshowmarketing #community