Consumers have various considerations when selecting banks and credit unions, but unquestionably, the customer experience at different touchpoints within these financial institutions is a fundamental factor. Santander, a globally recognized banking giant, embraced digital signage as a means to exemplify their innovative approach and revolutionize the in-branch customer experience.

Santander Bank chose Korbyt’s banking digital signage solution to create an extensive digital merchandising and lobby signage program encompassing over 700 banking locations. The primary objective was to harness the potential of digital signage in captivating their customers with dynamic, tailored content, ultimately fortifying the bank's presence and cementing its position as an industry leader.

The Challenge

Santander, with a footprint across eight states, including major metropolitan areas such as Boston, New York, and Philadelphia, faced the formidable task of deploying a comprehensive digital signage program across over 700 banking locations within a tight two-month timeframe. Their primary objectives were to:

• Cultivate a consistent, contemporary brand image within each branch.
• Simplify content management for contributors.
• Effectively communicate both corporate and localized content to customers.
• Segment content based on geographical locations, time zones, and customer behavior.

The Solution

Swiftly overcoming logistical challenges was paramount for Santander's digital signage rollout. They needed to seamlessly integrate hardware and software within the bank's robust security and IT infrastructure while maintaining a brisk installation pace of 25 branch locations per day.

Efficiency was the cornerstone of success. Leveraging their decades-long expertise in digital signage, Open Eye Global in partnership with Korbyt, played a crucial role in implementing the solution, as engineered, within the ambitious timeline.

Results

The integration of Banking Digital Signage yielded a host of substantial advantages for Santander, underscoring the transformative power of this innovative solution:

Modernized Brand Appeal: Santander's message is now conveyed through visually captivating screens that offer a contemporary design, while dynamic brand content ensures a consistent and engaging appearance across all local banking locations.

Efficient Content Promotion: Digital signage streamlined content updates throughout their network of screens. With a few clicks, Santander could define what and where to display without the need for in-person adjustments at each branch. This not only reduced operational costs but also optimized digital resources.

Streamlined Real-time Communication: The banking signage solution provided a centralized content management platform that seamlessly integrated with Santander’s marketing department and partners, serving as an extension of their broader marketing efforts.

Segmented Customer Communication: Screens within the banks allowed for the distribution of content, offers, and promotions, tailored to specific locations, regions, and time zones. The integration with external financial systems ensured the display of real-time, relevant information for customers.

Bank digital signage has proven to be a powerful tool, enhancing customer engagement, reducing perceived wait times, and delivering a positive branch experience, all while effectively informing customers about products and services.

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