EdUp Smart Space - Episode 5 - On Human-Centered Design - A Conversation with Paul Chavez
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Paul and I discuss how buildings can serve as extensions of human capabilities, the importance of adapting learning spaces for digital natives, and the need for holistic technology integration in campus design.
You can listen here.
Our conversation also touches on sustainability, the risks of siloed planning, and the potential impact of emerging technologies like AR on education.
Key takeaways include:
- Experience design is about solving user problems, not just technology.
- Buildings should be seen as extensions of human capabilities.
- Different learning environments foster different types of thinking.
You can read Paul Chavez' insightful article "A Design Framework for Digital Buildings" here.
As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals in the intersection of technology, strategy, and leadership. I've been active in AVIXA since 1986, and served on the national board, 1993-2000. I'm a Fellow of the Society of Marketing Professional Services (SMPS), and an Associate member of the American Institute of Architects.
My expertise spans audiovisual systems design, integrated building technology, strategic business development, and higher education technology planning. I bring an award-winning, B2B design thinking approach developed through leadership roles with national AEC and technology firms. I’ve led marketing and sales strategy, designed future-ready digital experience environments, and helped organizations implement AI-powered tools to scale expertise and performance.
I’m available as a mentor or advisor in areas including AV system design for education and civic spaces, AI-enhanced business development, strategic marketing for integrators and consultants, digital experience planning, and leadership development for rising professionals. I’m especially focused on helping firms utilize technology not just to build systems, but to establish credibility, save time, and drive revenue growth.
Known throughout the AEC and AV industries for my thought leadership and integrity, I share insights through industry publications, AVIXA and SMPS events, and my blog, CatalystFactor—a resource for growth strategies, leadership development, and marketing innovation.
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