Hybrid and remote working models, the decentralization of corporate structures and changing media consumption demand a new quality and frequency of content production from companies.
This development is leading to a disruption of traditional technologies and working methods. System integrators now have a responsibility to deliver solutions that close the gap between high-end productions and simple video calls - corporate studios.  


Market needs and potential  

Corporate studios are the answer to changing communication needs that have been emerging in the corporate world for years. There are many reasons why companies are investing in the development of internal expertise and technical infrastructure:  

• Because it is possible: technological progress and the increased understanding of even inexperienced users make it easier than ever to produce content independently. The barriers to entry have fallen significantly - both technically and organizationally.  

• Attractive ROI: The return on investment is another key argument. Video communication in TV quality enables considerable savings - for example in travel expenses, the use of external service providers or in the marketing budget.
Although these savings are initially offset by higher investment costs, the added value already puts these into perspective in the medium term.  

• Frequency and accessibility as a game changer  
  The ability to produce TV-quality content at any time and independently of external service providers is a real game changer - not just for corporate communications or marketing, but for almost all departments: Sales, development, HR and many others benefit equally. 

Use cases - a wide range of possible applications for corporate studios  

The areas of application for corporate studios are almost unlimited. Existing event formats are often digitally expanded or completely transferred to digital. Typical application scenarios are : 

• C-level communication: whether a town hall meeting or press conference - all communication formats can be realized efficiently and to a high standard in a corporate studio. The focus is always on reaching people where they are and conveying trust and relevant content in professional quality.  

• Education & Learning: Generating, preserving and effectively communicating knowledge works best when content is produced in-house. This not only reduces production costs, but also time pressure.
The effects are measurable: employees can access content at any time - for onboarding, for example. This significantly reduces training times, increases productivity and contributes to employee satisfaction and efficiency.  

From special solution to standard  

The demand for corporate studios has been clear for years - with a clear upward trend. And yet they are still considered a special solution in many companies.
One of the reasons for this is that a successful studio project requires more than just hardware and software.  

It is crucial to understand that we are facing a huge market potential that will enable the AV industry to create new added value - with well-known manufacturers and existing customers.  

The difference today no longer lies in the technology, but in the right marketing, professional advice, well thought-out implementation of graphic content and user training.  

From the special solution to the standard - let's shape the future of corporate studios together!