10:30: We are missing the mark as visual storytellers.

100's of millions watch YouTube videos from a creator like Mr. Beast versus a few million watching the finale of a major show like Succession.

Most audiences will now watch or engage in content on multiple screens simultaneously

10:40: UGC and UGE (User Generated Engagement)

Interactivity is key. Most content and streaming platforms acknowledge that their main competition is gaming. 

Meet audiences where they are - the screen itself is now a multi-dimensional surface/space.

10:45: Multi-directional ecosystems

For audiences, consumption of long form content is spurred by seeing short derivative videos of that long form piece.

10:50: Change the way we tell stories

New tools available to creators can help change how we build stories.

Sustainability in Production? The switch from hardware to software for production (post-pandemic) has had some unintended sustainability outcomes for some companies, like the reduction of a carbon footprint.

10:55: Change the way we monetize stories

44% of Gen Z audiences are more likely to pay for sports content but not as likely to finish watching the full game/content.

Use generative AI to optimize content and flow of story telling. It can also help on the road to create ecosystem agnosticity.